Retail value sales growth of digestive remedies (at constant 2022 prices) are expected to decelerate over the forecast period after quite a strong performance over the historic period. Digestive remedies’ competitive landscape is saturated, and no major innovative products are anticipated to be launched in the short or medium term.
Over the forecast period, there will be opportunities for sales growth within underdeveloped digestive remedies categories, both for existing players and newcomers. For instance, paediatric digestive remedies recorded negligible sales in Estonia late in the review period; thus, this category might be an entry point for smaller players.
Antiflatulents and laxatives are set to remain major categories in digestive remedies in Estonia during the forecast period. Digestive enzymes, antacids, antiflatulents, IBS treatments and laxatives are expected to be more impacted by advertising compared with other categories as consumers opt for well-known brands.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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