Digestive Remedies in Poland

PROSPECTS

Demand for digestive remedies increasing

Diseases and pain associated with stomach cramps, flatulence and other gastrointestinal disorders are a very common condition among Poles. According to research, it is estimated that this problem impacts some 62% of people aged 15-65 years (Source: Opinion Way, 2011, Abdominal Pain in Poland).

Increased interest in herbal/traditional digestive remedies

The fashion for a natural lifestyle also extends to medicine. The number of people who want to limit the number of consumed drugs and replace them with equivalents in the form of herbs or other products present in traditional medicine is growing.

Demand for digestive remedies will increase

Demand for medicinal products that solve digestive problems will increase. The Polish economy is in good shape and consumption is rising, which reflects economic growth, but also an increasingly faster pace of life and greater competitiveness, which generates stress.

COMPETITIVE LANDSCAPE

Bayer maintains position as category leader

Bayer remains the category leader thanks to strong recognition of the Rennie brand, which has been present in Poland for many years. US Pharmacia (Manti, Xenna brands) comes second, while Sanofi-Aventis (Maalox, No-spa brands) ranks third.

Product novelties focus on herbal products or new editions of brands already available

The choice of drug format for acid reflux and heartburn is huge: capsules, lozenges, chewable tablets, powder sachets, oral suspensions and effervescent tablets. Companies address trends related to naturalness and introduce herbal products to the market (eg Bayer strongly promotes its brand Iberogast, which is advertised as a product based on a combination of nine herbs that relieves gastrointestinal complaints).

Distribution still based on brick-and-mortar pharmacies

The distribution of digestive remedies is still based on traditional pharmacies, where the customer can ask the pharmacist for advice, and which have the largest product selection. Nevertheless, the most popular brands are very widely available - in grocery stores, supermarkets and hypermarkets, and even at petrol/gas stations.

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