Digestive Remedies in Poland

PROSPECTS

Hectic lifestyles and disregarding gastric problems drive sales

The growing pace of life and the stress associated with it is resulting in an increase in the incidence of gastrointestinal problems. Eating in a hurry, often in a car, or replacing regular meals with frozen food from the microwave is not conducive to good digestion.

Ageing society and frequent trips are conducive to digestion problems

Polish society is ageing at a fast pace. According to forecasts, the median age of the population in Poland will increase from 39 years in 2015 to 45 years in 2030 (source: Institute for Structural Research).

Customers tend to treat OTC digestive remedies in the same way as supplements and herbs

OTC digestive remedies compete with the rapidly growing area of supplements, for which the entry barriers are much lower. Consumers generally do not distinguish between these products, and the intensive promotion of supplements is increasing their share of sales.

COMPETITIVE LANDSCAPE

Bayer remains category leader

Bayer continued to hold a strong leading position within digestive remedies in 2018, followed by domestic player US Pharmacia and then Sanofi-Aventis. Bayer is the owner of the well-established antacid brands Rennie and Alka-Seltzer, Rennie is the leading brand within digestive remedies and the first choice for many customers when dealing with heartburn.

Category is still relatively fragmented and dominated by foreign players

The category of digestive remedies remained fragmented in 2018. Additionally, it was dominated by large foreign concerns, which promote their international brands in many markets.

Wide distribution and application formats are a must

The distribution of digestive remedies is dominated by chemists/pharmacies, but is not limited to them. Due to a lack of legal restrictions, these products are available in many other locations, such as petrol stations, discounters, supermarkets and hypermarkets, as well as forecourt retailers.

Files are delivered directly into your account within a few minutes of purchase.