Digestive Remedies in Guatemala

PROSPECTS

Urbanisation and busy lifestyles drive sales for digestive remedies

The effects of urbanisation are the strongest driver of sales for digestive remedies in Guatemala. Longer commuting times, which mean that consumers do not have the time to return home for lunch, are forcing them to eat in restaurants and out and about, developing poor eating habits.

Antacids experiences strong growth and oral rehydration is on the rise

Antacids continued to record the highest and fastest-growing retail volume and value sales in digestive remedies, offering consumer fast relief from their digestive issues. Chewable tablets such as Tums and the new Alka-Seltzer Frutabs are popular choices, being easy on-to-go options that can be quickly eaten to offer fast relief.

Laxatives utilise natural ingredients as natural remedies remain popular

The common use of natural alternatives may negatively affect growth over the forecast period, as consumers trust the properties of natural remedies for digestive relief. Some consumers believe that OTC digestive remedies can be easily replaced by a wide variety of natural alternatives, and instead of antacids many will reach for camomile, pericon tea or spearmint leaves, which are easily found in retailers or in their own garden.

COMPETITIVE LANDSCAPE

Alka-Seltzer and Sal Andrew benefit from consumer awareness and loyalty

Alka-Seltzer and Sal Andrews led digestive remedies in 2019. Alka-Seltzer introduced new packaging for all its offerings, but didn’t make changes to its formulas.

Generics continue to lead growth as the rise of social pharmacies continues

As Guatemalans are very price-sensitive, generics accounted for the highest single share of retail value sales of digestive remedies in 2019. Consumers usually trust pharmacists’ recommendations on what they should use to treat their symptoms.

International offerings take the lead in digestive remedies

In 2019, Bayer and GlaxoSmithKline retained their lead, with offerings Alka-Seltzer and Sal Andrews respectively. Both benefited from high levels of distribution, consumer loyalty and recognition.

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