Digestive remedies has seen considerable innovation during the review period as companies explore new ingredients and formulations. Most of these digestive remedies are aimed at digestive discomfort after eating and drinking heavily.
Others will continue to dominate value shares in 2021, followed by generics which is popular amongst price-sensitive consumers. Following that are three leading international companies, the first being GlaxoSmithKline Guatemala SA with its leading brand Sal Andrews.
Diarrhoeal remedies saw a large decrease in retail value sales in 2020 as most Guatemalans ate less street food which is often greasy and not always prepared in a sanitary environment. However, in 2021 there are fewer strict lockdowns and Guatemalans are able to eat street food again and eat more frequently at restaurants and cafés.
In 2020, digestive remedies was negatively affected by lockdowns and consumers eating healthier home cooked meals. But in 2021 digestive remedies sees a recovery in retail value sales growth as lockdowns become less strict.
Players in digestive remedies mainly focus on treating poor digestion. But there is an opportunity for current players and new companies to start offering products that will rather prevent poor digestion than treat the symptoms thereof.
Consumers are increasingly focused on boosting their immune systems as a consequence of the COVID-19 pandemic. Hence it is expected that some players in digestive remedies will extend their product ranges and brands to include immune boosting ingredients in their current digestive remedy product mix during the forecast period.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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