Digestive remedies will continue to recover and develop positively in the forecast period albeit at a much lower pace of growth than seen in recent years. The category will be supported by stronger consumer demand and heavy marketing investments from global companies.
Bayer AG has been investing heavily to build its position in digestive remedies with a broader focus on marketing the full Alka-Seltzer brand portfolio to enhance retail value share. As the leader in the category, Bayer will look to further build its position, especially given the relatively small differential in retail value share between itself and second-placed Procter & Gamble Interamericas de Guatemala Ltd.
It is suggested by industry experts that natural remedies may soon emerge from global brands in the digestive remedies category. There has already been a positive reception for natural remedies in other consumer health categories, suggesting that consumers may warm to natural digestive remedies.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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