Executive Summary

Oct 2019
PROSPECTS
Urbanisation and busy lifestyles drive sales for digestive remedies

The effects of urbanisation are the strongest driver of sales for digestive remedies in Guatemala. Longer commuting times, which mean that consumers do not have the time to return home for lunch, are forcing them to eat in restaurants and out and about, developing poor eating habits.

Antacids experiences strong growth and oral rehydration is on the rise

Antacids continued to record the highest and fastest-growing retail volume and value sales in digestive remedies, offering consumer fast relief from their digestive issues. Chewable tablets such as Tums and the new Alka-Seltzer Frutabs are popular choices, being easy on-to-go options that can be quickly eaten to offer fast relief.

Laxatives utilise natural ingredients as natural remedies remain popular

The common use of natural alternatives may negatively affect growth over the forecast period, as consumers trust the properties of natural remedies for digestive relief. Some consumers believe that OTC digestive remedies can be easily replaced by a wide variety of natural alternatives, and instead of antacids many will reach for camomile, pericon tea or spearmint leaves, which are easily found in retailers or in their own garden.

COMPETITIVE LANDSCAPE
Alka-Seltzer and Sal Andrew benefit from consumer awareness and loyalty

Alka-Seltzer and Sal Andrews led digestive remedies in 2019. Alka-Seltzer introduced new packaging for all its offerings, but didn’t make changes to its formulas.

Generics continue to lead growth as the rise of social pharmacies continues

As Guatemalans are very price-sensitive, generics accounted for the highest single share of retail value sales of digestive remedies in 2019. Consumers usually trust pharmacists’ recommendations on what they should use to treat their symptoms.

International offerings take the lead in digestive remedies

In 2019, Bayer and GlaxoSmithKline retained their lead, with offerings Alka-Seltzer and Sal Andrews respectively. Both benefited from high levels of distribution, consumer loyalty and recognition.

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Digestive Remedies in Guatemala

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Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Guatemala market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Digestive Remedies in Guatemala?
  • What are the major brands in Guatemala?
  • Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Digestive Remedies in Guatemala - Category analysis

HEADLINES

PROSPECTS

Urbanisation and busy lifestyles drive sales for digestive remedies
Antacids experiences strong growth and oral rehydration is on the rise
Laxatives utilise natural ingredients as natural remedies remain popular

COMPETITIVE LANDSCAPE

Alka-Seltzer and Sal Andrew benefit from consumer awareness and loyalty
Generics continue to lead growth as the rise of social pharmacies continues
International offerings take the lead in digestive remedies

CATEGORY DATA

Table 1 Sales of Digestive Remedies by Category: Value 2014-2019
Table 2 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 4 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 5 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Consumer Health in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Consumer health a hard landscape for competitors in Guatemala
Industry growth is driven by social pharmacies and health and wellbeing trend
Global brands and generics lead the majority of consumer health
Distribution is led by chemists/pharmacies whose untrained staff posing challenges for brand positioning
Health and wellness trend is set to drive growth over the forecast

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources