Most digestive remedies categories are expected to expand consistently in volume and current value terms over the forecast period. Together with population growth, population ageing will help to boost sales, as older people are more likely to suffer from various digestive problems.
Paediatric digestive remedies is still somewhat underdeveloped in Kazakhstan, as many parents in the country have traditionally been content to give their children smaller doses of adult products when they suffer from problems such as indigestion, diarrhoea, constipation etc. However, paediatric varieties are increasingly perceived as safer and more effective by younger parents, who tend to be more health-consciousness than previous generations.
As increasing maturity tempers growth prospects and competition intensifies, it is expected digestive remedies manufacturers will try to differentiate their brands and gain an edge over rivals by developing more innovative products during the forecast period. In particular, companies will seek to capitalise on the trend towards busier lifestyles in Kazakhstan by launching formats that are more convenient for on-the-go consumption, including products with individually packaged doses.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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