As a result of the COVID-19 global pandemic, a number of consumers are expected to suffer from a weakened immune system. For some, this may be a result of having contracted COVID-19 itself, whereas other consumers may find that their isolation and home-seclusion will have had a negative effect on their immune systems.
Aktivirovanniy Ugol, manufactured by the Russian company Irbitskiy Zavod, is expected to see a decline in its performance in 2020. This decline is due to the closure of borders following the outbreak of COVID-19 in Kazakhstan which resulted in subsequent supply problems to which foreign manufacturers are vulnerable.
Demand will continue to grow for convenient products that can be consumed on-the-go in 2020. This trend is expected to support the Smecta brand, which will continue to account for a significant value share in 2020.
Traditional Kazakh cuisine, like many other cuisines in Central Asia, contains a high percentage of meat, oil, and flour. This pattern of consumption will continue to contribute to the growing demand for digestive remedies over the course of the forecast period.
The high rate of self-medication in digestive remedies is expected to support continued growth for the category in the forecast period. Currently, product awareness in this category, however, remains relatively low.
Following the global COVID-19 pandemic, Kazakhstan’s economy is expected to take a significant hit. The pandemic has resulted in high levels of unemployment in 2020 which, in turn, will result in an increase in financial instability for consumers and a lower level of disposable income.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Digestive Remedies research and analysis database.
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