Digestive remedies is expected to see current value growth in 2023, in a continued rebound from the COVID-19 decline, due to increasing opportunities to eat out and drink alcohol, a recovery in opportunities to travel and participate in leisure activities, and a rebound in demand from inbound travellers to Japan. However, sales are not expected to return to the pre-pandemic level, and in the medium to long term, domestic demand is expected to stagnate and even decline, due to the trend of adopting healthier eating habits as consumers become more health-conscious.
Indigestion and heartburn remedies are taken when people drink or eat too much, but in recent years, as consumers have become more health-conscious, and have become aware of their diets, domestic demand stagnated. This trend is expected to continue even when consumers’ lifestyles normalise in 2022 and beyond.
While indigestion and heartburn remedies is expected to shrink in the medium to long term, new demand must be found to ensure future growth – not only for conventional use as a temporary remedy for stomach problems caused by overeating or excessive drinking. Kobayashi Pharmaceutical launched Irakuna in September 2022, which is a product that has a different mechanism than traditional indigestion and heartburn remedies, targeting consumers who are experiencing stomach discomfort due to decreased gastric motility caused by stress or ageing.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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