COVID-19 lockdown measures have caused an increase in the current retail value sales of laxative products in 2020. One reason for this could be the unhealthier diets and lack of exercise due to the stay at home restrictions, with many consumers snacking more and eating meals at unusual times as a result of the government imposed quarantine measures which prevent people from leaving the house.
Mediafarma’s Sal de Andrews antacid product will remain the leading brand in digestive remedies in Peru in 2020. The product is available as Sal de Andrews regular with lemon flavour and triple action and it is effective in relieving digestive problems like heartburn as well as headaches.
Tea companies could reach more consumers by identifying niches, with digestive remedies being a potentially interesting one. Players such as Wawasana and Sunka already have digestive options in their ranges that are sold exclusively in convenience stores and supermarkets.
The sales of digestive remedies are likely to vary by region into the forecast period. The retail volume sales of digestive remedies are expected to be lower in high income districts where consumers are striving for healthier diets and eating habits, and have more knowledge about how to live a healthy lifestyle.
Players in laxatives are increasingly looking to expand their offer and innovate with natural additives and more herbal alternatives. Some example of this are the companies Merck and Sanofi, with the development of probiotic products.
Among the 10 most common illnesses in Peru are diarrhoea, gastritis and gastroenteritis, which are infections and inflammation of the digestive system. This is why it is important that the population learn to adopt habits of prevention such as good hygiene, healthy eating and regular hand washing before dining or cooking as a key way to prevent stomach ailments that lead to health problems linked to the lack of good nutrition.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Digestive Remedies research and analysis database.
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