Despite the rise of the healthy living trend, including regular exercise, since the emergence of the pandemic, and the increasing interest in alternative solutions such as probiotic supplements or drinking chrysanthemum tea, demand for digestive remedies is predicted to remain stable in China over the forecast period. Although digestive problems are more common among the older population, there is a growing tendency for patients diagnosed with digestive problems to be younger, as a result of Chinese consumers’ unhealthy dietary habits.
Despite a marginal dip in share in 2022, sales of Traditional Chinese Medicine (TCM) or herbal/traditional digestive remedies remain higher than pre-pandemic levels and are likely to offer a relevant alternative to standard options over the forecast period for consumers interested in perceived natural solutions to their digestive issues. Led by CR Sanjiu Medical & Pharmaceutical Co Ltd and Yangtze River Pharmacy Co Ltd, China is a market with a long history of TCM development as well as high acceptance among local consumers to use these products to treat minor illnesses.
While pharmacies dominates sales of digestive remedies in China, the impact of the pandemic, including lockdowns and home seclusion, saw the channel lose notable share to e-commerce. A surge in online sales in 2020 led to the significant development and popularity of hyperlocal delivery platforms, including Meituan and Ele.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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