The dramatic decline in foodservice consumption as a result of the nationwide lockdown had a marked negative impact on sales of digestive remedies. Digestive remedies sales usually soar during the Spring festival, known as China's most celebrated holiday in terms of family gatherings and reunion dinners.
Motion sickness remedies has been hit extremely hard by measures to contain COVID-19, with strict travel restrictions and the closure of many countries’ borders undermining demand. Sales of motion sickness remedies are witnessing a slight recovery, spurred by a surge in demand for self-drive tours, especially during several national holidays since April.
China Resources Enterprise Ltd closed the acquisition of Jiangzhong Pharmaceutical, the largest player in digestive remedies, in February 2020. Jiangzhong Jianwei Xiaoshi Pian, the star product of CR Jiangzhong Pharmaceutical, has seen sales volumes decline for two years consecutively, with the manufacturer raising the product’s unit price to maintain value growth.
The National Medical Products Administration has announced the Rx-OTC switch of omeprazole magnesium enteric-coated tablets and omeprazole enteric-coated capsules. This policy allows these two products to straddle the line between prescription and OTC and they will no longer be prescription only in pharmacies.
The return of hectic modern lifestyles as social and economic activity return to normal is set to have a positive impact on demand for digestive remedies during the forecast period. Busy urban living has led to irregular eating habits, often involving skipping meals and opting for snacking and on-the-go consumption rather than balanced meals.
While there is growing demand for digestive remedies in modern society, the category is facing increasing pressure as a result of the emergence of various types of alternative remedies and preventive products. Probiotics, which have seen a surge in popularity in recent years, have had a disruptive impact on digestive remedies, for example.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Digestive Remedies research and analysis database.
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