It is expected volume sales in most digestive remedies categories will return to growth in 2023, and then increase steadily over the rest of the forecast period. Demand for many product types should pick up in the short term as consumer lifestyles in Ireland become busier with the further easing of the pandemic, making it more difficult for people to maintain healthy eating habits.
Despite the growing adoption of healthier dietary and lifestyle habits, Ireland has the not-so-proud distinction of having the second highest rate of obesity in the EU. According to figures recently published by the European Commission, almost 60% of adults in the country are overweight, with over 25% classified as obese.
Products in flavoured chewables and gummies formats have been well received in paediatric digestive remedies in recent years, and should continue to perform positively over the forecast period. These formats have also proven popular with older consumers, hence it is expected more companies will launch them in adult categories such as antacids, IBS treatments and diarrhoeal remedies.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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