As consumers continue to be more aware of gut health, especially those among higher income brackets, an increasing variety of products with probiotics including kefir and kombucha are expected to appear in grocery shelves. Some consumers have started to take preventative measures to ensure gut health instead of consuming digestive remedies and this trend is expected to gain momentum in the forthcoming period.
While increased hand washing may continue to contribute to cleaner eating, removing face masks, and eating out-of-home more frequently is likely to contribute to an increase in digestive problems. Indeed, prior to the COVID-19 pandemic, the major sale drivers for diarrhoeal remedies were locals’ eating habits.
Price will continue to be a key determinant in purchasing behaviour during the forecast period, as inflation remains elevated in Costa Rica and the local currency depreciates. Consumers will shop around for the cheapest option at pharmacies and look for discounts at other retailers, especially those in low- and middle-income groups.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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