Digestive remedies and, particularly, diarrhoeal remedies are seen to benefit from COVID-19 in Tunisia, as gastrointestinal issues and diarrhoea can be symptoms of the virus. Additionally, even before COVID-19, digestive remedies was seeing ongoing growth due to many Tunisian consumers having digestive and stomach problems.
Positive growth in digestive remedies is also boosted by higher product availability in Tunisia and an increasing volume in terms of domestic production. The Tunisian government is encouraging domestic production in order to fulfil demand capacity and avoid the need for high-priced imported variants.
Teriak Laboratoires Tunisie continues to lead digestive remedies in 2020, with its top Duphalac brand. Duphalac is very popular in Tunisia, thanks to its strong effectiveness in curing constipation, as well as it being widely available in pharmacies across the country, making it a primary go-to product for Tunisians seeking this kind of relief.
Digestive remedies is expected to continue to show decent growth over the forecast period, thanks to the ongoing drivers which have been further accelerated by COVID-19. It is noted that, even before COVID-19, digestive remedies was seeing ongoing growth due to many Tunisian consumers having digestive and stomach problems, with half the population said to be affected.
It is expected that the status of domestic companies producing global brands under license will continue over the forecast period. This is a strategy which is seen across many consumer health categories and it is expected to continue as it offers a number of benefits for all players involved.
In addition to the status quo of domestic players producing global brands under license, there are also opportunities for domestic brands in digestive remedies. It is noted that the Tunisian government is encouraging domestic production in order to fulfil demand capacity, so there is scope for local companies to explore other themes in digestive remedies, such as with more natural and herbal products.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Digestive Remedies research and analysis database.
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