The acceleration of the health and wellness trend since the onset of the pandemic has led to an increasing number of consumers seeking preventative healthcare and resorting to vitamins and dietary supplements to manage their digestive health concerns rather than resorting to the treatment stage. There is increasing awareness of gut health and the effects of factors such as lack of exercise and impact of certain foods on digestion, as well as the dangers of consuming OTC digestive remedies for a prolonged period of time.
Consumers are increasingly turning to probiotics in an attempt to support their gut health. Probiotic and prebiotic supplements are becoming increasingly popular due to continuous research highlighting the positive association between gut health, the immune system and general wellbeing.
The UK government originally planned to implement new regulations in October 2022, which focus on restricting the promotion of products high in fat, sugar or salt (known as “HFSS”) by banning discounts for higher volume purchased (such as “buy one, get one free”) and restricting purchases through different locations. Retailers have been using price promotions for many years, which has been one of the main obstacles to many local consumers moving away from unhealthy food and maintaining a healthy weight.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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