With COVID-19 accelerating the health and wellness trend, consumers are expected to continue shifting towards more preventative healthcare options, such as vitamins and dietary supplements, which aim to help manage digestive health concerns and prevent the “treatment stage” of requiring OTC medication. This has also been aided by the surge in gut health awareness, with growing recognition that factors such as exercise and dietary choices affect digestion.
Gut health has grown in prevalence among UK consumers, partly due to rising awareness of the impact it can have on their broader health. As such, the acceleration of this trend since the onset of the pandemic has led an increasing number of consumers taking a more proactive approach to their gut health.
Local consumers continue to make concerted efforts to improve their health and wellbeing, including what they consume, a trend that is likely to negatively impact demand for digestive remedies commonly associated with poor diets, such as antacids, diarrhoeal remedies and laxatives. According to Euromonitor International’s Voice of the Consumer: Health and Nutrition Survey, fielded January to February 2023 (n=21,221), 39% of UK respondents stated that they consume a healthy diet (up from 37% in 2019), while at least weekly alcohol consumption has also fallen by two percentage points during the same period (39% in 2023 versus 41% in 2019).
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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