Digestive remedies will register moderate constant value growth over the forecast period. Value sales will be maintained by substandard public water supply, unhealthy eating habits, sedentary lifestyles, lack of physical activity and high levels of stress that will all contribute to digestive problems and thus demand for digestive remedies.
Pakistan will see its population age over the forecast period and this will positively impact digestive remedies over the long term. Older consumers tend to experience digestive discomfort on a more regular basis.
Minor gastro ailments such as heartburn are often treated with antacids, though there are only limited brands available, such as Gaviscon (Reckitt Benckiser) and Mucaine (Atco Laboratories), and in liquid formats only. There is potential for growth within this segment, by introducing other formats such as chewables, and also by other global brands from the likes of Bayer, GSK Consumer Healthcare and Abbott Laboratories launching their respective antacid brands in Pakistan.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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