Digestive remedies is predicted to record a positive performance over the forecast period, driven by changing consumer lifestyles and demographics. Part of this demand will continue to be driven by an ageing population, with these consumers more likely to purchase laxatives, IBS treatments and proton pump inhibitors.
Gut health has become a mainstream topic in both the media and amongst consumers, especially since the emergence of the pandemic as Australians have looked to support their immune systems by focusing on good gut health either through probiotic supplements, or packaged food high in fibre. The gut health trend has come to the fore, with a boom in the sale of probiotics, kombucha and fermented foods.
The rate of retail volume decline predicted for H2 blockers is expected to notably slow compared to the significant declines the category experienced from 2020-2022 following the removal of ranitidine-containing products (H2 blockers) from the Australian market in September 2019, due to the contamination of a high proportion of products with an impurity called N-Nitrosodimethylamine, which has the potential to cause cancer.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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