After seeing fluctuating growth over the review period, digestive remedies is expected to show impressive growth in 2020 overall. As digestive issues are one of the many symptoms of COVID-19, demand for digestive remedies has likely risen as Cameroonians have become more aware of their health and any slight issue that could be a potential symptom of the virus.
French multinational pharmaceutical Sanofi will continue to led in 2020, with over a quarter of the value share for digestive remedies. This strong performance has been consistent over the review period, fuelled mainly by antibiotic Flagyl, as well as antacid Maalox and irritable bowel syndrome treatment Debridat.
From 2021, digestive remedies is expected to see a gradual slowdown of growth which is anticipated to continue over the duration of the forecast period. Growth rates will eventually mirror that seen over the review period before falling significantly at the end of the forecast period.
Over the forecast period, better education about the benefits of standard digestive remedies will lead more Cameroonians to choose these over traditional homemade remedies. This shift will also be fuelled by the fast population growth in large cities like Douala and Yaoundé, with poor hygiene standards arising from cramped living conditions making people more susceptible to digestive problems.
Another driver of growth for digestive remedies will be how easy it is for consumers in Cameroon to source and purchase products. Digestive remedies are easily and widely available from both formal and informal channels, which will continue to generate current value growth.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Digestive Remedies research and analysis database.
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