Digestive remedies recorded current value growth in 2020, and this is expected to continue in 2021 due to the continued presence of COVID-19. Consumers have stayed at home more, including for work and schooling, and participated in fewer activities and less exercise.
Paediatric digestive remedies moved from a positive performance in 2019 to current value decline in 2020, with the fall in sales set to continue in 2021. With COVID-19 restrictions leading to the closure of schools, day care facilities and kindergartens, gastric issues and stomach viruses that are passed on between children have reduced, leading to lower demand for these products.
Domestic brands continue to have strong positions in digestive remedies in 2021. These include the leader in the largest category digestive enzymes, Gas Whalmyungsoo-Q, the leader in antacids, Gelfos M, and Bearse, which also holds a strong position in digestive enzymes.
Despite already seeing dynamic growth in 2020 and 2021, demand for laxatives is set to continue to rise, with this category expected to see the strongest current value growth in the forecast period. Some of the changes to consumers’ eating habits due to COVID-19 are likely to be long-lasting, whilst some people will have trouble motivating themselves to exercise once again.
Herbal-based digestive enzymes are expected to continue to gain popularity in the forecast period. Consumers increasingly prefer herbal digestive enzymes for mild stomach problems, as they are considered to put less strain on the stomach.
The eating habits of South Korean consumers are expected to drive growth in sales of indigestion and heartburn remedies in the forecast period. Working from home is expected to continue even after COVID-19 is under control, and with more time spent at home, consumers can eat meals at any time of the day, and not regularly and to such a strict timetable as before.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Digestive Remedies research and analysis database.
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