Despite already experiencing dynamic growth throughout the pandemic, demand for laxatives is set to continue to rise, with this category expected to remain as the strongest performer in retail volume terms over the forecast period. Some of the changes to consumers’ eating habits due to COVID-19 are likely to be long-lasting, whilst some people will have trouble motivating themselves to exercise once again.
Motion sickness remedies and paediatric motion sickness remedies have continued to experience declining sales in 2022, although the rate of decline is set to slow in comparison to the previous two years as restrictions are now being relaxed. Therefore, the number of consumers visiting pharmacies to acquire travel-related treatments is likely to increase over the second half of the year and into 2023, including motion sickness remedies to prepare for their trips.
Many producers of digestive remedies are starting to target younger consumers by focusing their target audience on the MZ generation. In May 2022, Handok Inc’s Festal, categorised under digestive enzymes, launched a digital advertisement targeting millennials and Generation Z in an effort to improve sales and expand its reach.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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