South Africans are returning to busier lifestyles, often doing more than one job to make ends meet, and as a result, can develop poor eating habits since they do not have enough time to cook homemade food. The rise in food prices and regular price promotions on food delivery platforms often make eating out a cheaper and more convenient option.
Mid- to high-income consumers are taking a preventive approach to gut health and often turn to probiotic supplements and functional food to help support their efforts, rather than waiting for their digestive health to worsen before seeking help. However, the lack of information amongst the wider consumer base in addition to constrained purchasing power, means that such products tend to only be popular amongst certain consumer segments.
Private label options offering herbal/traditional laxatives are now available through pharmacies such as Clicks. The latter’s private label range is competitively priced, including100ml bottles for as low as ZAR18.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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