Digestive Remedies in South Africa

PROSPECTS

Sales driven by lifestyle diseases

Digestive remedies continues to benefit from the self-medication trend in 2018 with consumers increasingly researching their ailments, especially online, and the remedies that are available locally. Urbanisation and sedentary jobs are causing a rise in lifestyle diseases such as stress-related digestive disorders and obesity-related health complications.

Antacids the biggest beneficiary of the self-medication trend

Antacids accounted for nearly two-thirds of the overall value sales of digestive remedies in 2018, while also remaining the most dynamic category. Antacids is seen as an essential product in the first aid kits of middle- to high-income consumers.

Rise in cases of diarrhoea drives demand for remedies

Diarrhoea remedies is another category to report dynamic double-digit current value growth in 2018. Aside from factors such as poor diet and alcohol consumption there has also been reported outbreaks of waterborne diseases which has led to a rise in the number of diarrhoea sufferers.

COMPETITIVE LANDSCAPE

Multinationals lead digestive remedies

Digestive remedies continues to be led by multinationals such as GlaxoSmithKline, Reckitt Benckiser and Bayer in 2018. However, local company Adcock Ingram also holds a significant value share, ranking second behind GlaxoSmithKline thanks to its Citro-Soda brand.

Brands offering value gain traction

The challenging economic situation in South Africa is putting further pressure on the purchasing power of consumers in all income groups and hence they are looking for value for money. Retailers are aware of this situation and in order to get customers through the door are offering aggressive price promotions.

Files are delivered directly into your account within a few minutes of purchase.