Digestive remedies is expected to see total current value sales decline slightly over the forecast period, while the majority of categories are anticipated to contract in volume terms. This is partly due to the increasing tendency of Taiwanese consumers to take preventive measures to improve gut health and reduce their risk of problems like indigestion, diarrhoea and constipation.
Antacids looks set to be the most dynamic performer within digestive remedies in current value growth terms over the forecast period, and is the only category expected to expand in volume terms. It will continue to profit from the fact that mild indigestion and heartburn are among the stomach problems most commonly experienced by consumers in Taiwan, as well as those they are most willing to treat themselves with OTC medications.
Rapid population ageing in Taiwan is expected to become a more important driver of demand for digestive remedies over the forecast period, as older adults are more susceptible to a wide range of gastrointestinal complaints. In particular, this demographic trend should help to boost sales in categories such as digestive enzymes, laxatives, diarrhoeal remedies and antiflatulents.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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