Digestive remedies is set to see healthy growth over the forecast period, with demand supported by the fact that such products are regularly consumed in key seasons such as Ramadan, the month of fasting in which familiar eating habits are severely disrupted. Moreover, the increasing prevalence of chronic diseases such as heart issues and diabetes, which is related to modern lifestyles and diets, is leading to more people taking lifelong medication that can lead to gut issues.
Unlike many other areas of consumer health products, the consumer base for digestive remedies includes many less affluent consumers, including low-income residents of major urban areas such as Cairo and Alexandria. This benefits more economically-priced local brands.
Some Egyptians are expected to opt for more natural and herbal medications in the coming years due to rising concerns about the potentially harmful impact of chemicals on human health and the environment. Some consumers prefer natural alternatives to using medicines in other consumer health categories such as sleep aids.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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