Digestive remedies are the largest product area among consumer health products in Egypt and value sales are driven by unhealthy diets, as well as unhygienic standards in many foodservice outlets. COVID-19 benefitted digestive remedies and it is expected to register double-digit value growth in 2020.
There is expected to be a lot of upheaval in company rankings in 2020. Altana gains leadership position for first time in 2020 and local manufacturer Pharco drops from number one to number five.
Indigestion and heartburn remedies remains dominant among digestive remedies as these are the cheapest and most widely available products, as well as being the most common digestive ailments. In particular, proton pump inhibitors are widely used by Egyptians to manage chronic stomach pain, which is often the result of acid reflux.
Digestive remedies benefitted from COVID-19 due to a degree of stockpiling in 2020. However, if there are further stay-at-home orders, it might actually lead to a decline in value sales in digestive remedies, as there will be less likelihood of people getting food poisoning from eating in foodservice outlets.
Poor hygiene standards in many foodservice outlets, as well as in many Egyptian homes, means that the incidence of food poisoning is fairly high. This continues to sustain positive sales growth in digestive remedies.
Unlike many other consumer health products, the consumer base for digestive remedies includes many less affluent consumers, including low-income residents of major urban areas such as Cairo and Alexandria. This benefits more economically-priced local brands.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Digestive Remedies research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page