Due to ongoing concerns around COVID-19 many consumers in Thailand continue to follow home seclusion, with limited socialising and dining out less frequently. This has continued to support the home-cooking trend while many people have also switched to ordering takeaway and home delivered food since the outbreak of COVID-19.
Despite the social and economic challenges presented by COVID-19, Thailand’s ageing population remains a key driver of demand for digestive remedies. Poor diet, lack of exercise and the use of certain medicines can cause old people to suffer from constipation and this has ensured that demand for laxatives has remained stable.
The competitive landscape in digestive remedies is fragmented, with the top three national brand owners, Boss Pharmacare, Berlin Pharmaceutical Industry and Reckitt Benckiser (Thailand), accounting for only around a quarter of value sales between them in 2021. Consumers look for familiar brands that they are used to consuming and know are effective, with fast relief and pricing being the main priorities for locals.
Many products within digestive remedies are to treat preventable illnesses caused by poor diet or stress. However, people are becoming more educated about the causes of digestive complaints thanks to information available online and in the media and they are also paying closer attention to their health, especially since the outbreak of COVID-19.
Despite the growing focus on health and wellness, demand is expected to be driven by a return to increasingly hectic lifestyles as consumers start to return to the workplace. As consumers regain their confidence and start leaving their homes again they are likely once again to struggle to find the time to prepare homemade meals, whilst consumers in urban areas will return to their busy, stressful lives with long working hours.
Antacids is expected to be the most dynamic category over the forecast period in current value terms. Sales will likely be driven by common complaints amongst Thai people, such as reflux or ulcers in the digestive system.
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Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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