With people having returned to their hectic lifestyles and seeking immediate relief in order to be able to continue with their activities, it is expected that brands like Gaviscon and Gastrofast Advance will continue to capitalise on their solid position, leveraging established consumer awareness and their robust distribution networks. Offering a variety of formats suitable for all consumer budgets will become a key competitive strength.
Despite being in its early stages, the availability of digestive remedies at discount retailers is on the rise. This is primarily due to the continuous growth of this channel, which has become increasingly important for Colombians who are constantly seeking lower prices.
Proton pump inhibitors is expected to remain a small category during the forecast period. In Colombia, the concentration of 10mg presented in a tablet is the only format allowed for over the counter purchases of omeprazole.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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