Digestive remedies has never been a dynamic category and this trend is expected to remain in the forthcoming years. Indigestion and heartburn remedies will remain the largest category but value sales will gradually slow over the forecast period as consumers adopt healthier lifestyles, including balanced nutrition and more physical activities, resulting in fewer digestive problems over time.
There is a strong culture of seeking natural remedies for preventative purposes and to treat mild illnesses in Latvia, although this is more noticeable in categories such as dietary supplements. Category leader Mezym notes there is some evidence that demand for natural ingredients-based products is growing in Latvia.
The rising consumption of fibre-rich foods in Latvia including fruit, green veggies, whole grains, beans, nuts, and seeds, may hamper sales of digestive remedies during the forecast period. Whilst this is not applicable to the vast majority of consumers, affluent and more education consumers are adopting such healthy habits.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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