In line with many other areas of OTC consumer health, Swiss consumers are increasingly shunning digestive remedies in favour of more natural solutions. As such, demand for digestive remedies was declining even prior to COVID-19.
Consumers do not generally stock up on digestive remedies, instead purchasing products as and when they are needed. With consumers stuck at home for much of the year there has also been less concern about being prepared for embarrassing situations such as diarrhoea and constipation.
There was little change seen in the competitive landscape for digestive remedies in 2020 with most players focused on ensuring a steady supply and distribution chain. As such, it was multinationals and their leading brands that retained the top positions in 2020.
Digestive remedies is expected to have limited scope for development over the forecast period, with consumers increasingly favouring alternative methods of treating or avoiding digestive complaints. Additional pressure and competition for digestive remedies comes from vitamins and dietary supplements, as well as food products specifically targeting digestive health.
While digestive remedies is a relatively mature category, due to increasingly busy lifestyles and unhealthy eating habits many consumers still suffer from complaints such as heartburn/acid reflux, indigestion, diarrhoea and even IBS. Busy, time-pressed consumers often look for quick and effective relief from these conditions and as such this should ensure that sales of products such as diarrhoeal remedies, indigestion and heartburn remedies, antacids and IBS treatments remain steady, if unspectacular.
There was limited activity seen within digestive remedies in 2020 in terms of innovation or new product development, with the rankings remaining relatively unchanged. Nevertheless, even once COVID-19 is contained it is still expected that the leading multinational brands will continue to lead.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Digestive Remedies research and analysis database.
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