Executive Summary

Oct 2019
PROSPECTS
Improving diets has a negative impact on demand

The rise in consumer health-consciousness and the related shift towards more holistic approaches to health and wellbeing are leading to a growing focus on diet and nutrition. Increasingly consumers are looking to develop balanced diets to maintain health and prevent issues such as digestive problems, which is having a negative impact on the development of OTC digestive remedies.

Modern lifestyles contribute to digestive problems

Digestive disorders are amongst the most common health problems faced by people in India. Research has suggested that almost seven out of 10 people are afflicted with digestive health issues in the country.

Growing interest in herbal/traditional digestive remedies

Between the dietary problems associated with modern lifestyles and the growing interest in healthier diets, there is a space for digestive remedies that resonate with consumer demand for more holistic, natural approaches to health and wellbeing. Herbal/traditional products offer the possibility of directly and conveniently addressing digestive problems, while largely avoiding concerns about the harmful impact of conventional OTC drugs.

COMPETITIVE LANDSCAPE
Hindustan Unilever to take over distribution of market leading brand

GSK Consumer Healthcare’s Eno retained the lead in digestive remedies in 2019. The brand offers a variety of flavours and pack sizes to cater to a wide range of demand.

Dabur India promotes herbal remedies

Dabur India Ltd remained the second largest player in digestive remedies at the end of the review period with a wide-ranging offer including Haimola, Pudin, Hara and Nature Care. Dabur has been working towards popularising herbal remedies for treating and alleviating the effects of digestive disorders.

Limited presence for paediatric products

There is limited demand for paediatric digestive remedies in India, with most parents preferring to visit doctors to address their children’s digestive issues. In addition, the limited number of brands targeting children and their low penetration across retailers act as constraints on category growth.

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Digestive Remedies in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Digestive Remedies in India?
  • What are the major brands in India?
  • Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Digestive Remedies in India - Category analysis

HEADLINES

PROSPECTS

Improving diets has a negative impact on demand
Modern lifestyles contribute to digestive problems
Growing interest in herbal/traditional digestive remedies

COMPETITIVE LANDSCAPE

Hindustan Unilever to take over distribution of market leading brand
Dabur India promotes herbal remedies
Limited presence for paediatric products

CATEGORY DATA

Table 1 Sales of Digestive Remedies by Category: Value 2014-2019
Table 2 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 4 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 5 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Consumer Health in India - Industry Overview

EXECUTIVE SUMMARY

Modern lifestyles and more holistic approach influencing demand
OTC players target consumer demand for convenience and rapid results
Manufacturers responding to demand for natural and Ayurvedic products
Chemists/pharmacies remain key, while future of e-commerce remains unclear
Regulatory changes likely to present opportunities

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine

DEFINITIONS

SOURCES

Summary 1 Research Sources