The rise in consumer health-consciousness and the related shift towards more holistic approaches to health and wellbeing are leading to a growing focus on diet and nutrition. Increasingly consumers are looking to develop balanced diets to maintain health and prevent issues such as digestive problems, which is having a negative impact on the development of OTC digestive remedies.
Digestive disorders are amongst the most common health problems faced by people in India. Research has suggested that almost seven out of 10 people are afflicted with digestive health issues in the country.
Between the dietary problems associated with modern lifestyles and the growing interest in healthier diets, there is a space for digestive remedies that resonate with consumer demand for more holistic, natural approaches to health and wellbeing. Herbal/traditional products offer the possibility of directly and conveniently addressing digestive problems, while largely avoiding concerns about the harmful impact of conventional OTC drugs.
GSK Consumer Healthcare’s Eno retained the lead in digestive remedies in 2019. The brand offers a variety of flavours and pack sizes to cater to a wide range of demand.
Dabur India Ltd remained the second largest player in digestive remedies at the end of the review period with a wide-ranging offer including Haimola, Pudin, Hara and Nature Care. Dabur has been working towards popularising herbal remedies for treating and alleviating the effects of digestive disorders.
There is limited demand for paediatric digestive remedies in India, with most parents preferring to visit doctors to address their children’s digestive issues. In addition, the limited number of brands targeting children and their low penetration across retailers act as constraints on category growth.
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This industry report originates from Passport, our Consumer Health market research database.