Over the forecast period, brands are expected to intensify the value proposition of faster relief to encourage a further shift away from traditional homemade remedies. As witnessed during the review period, players are looking to use flavours that have strong connection with classic homemade options and as a means of differentiation as brands look to highlight the quick relief that their products can offer.
Growing consumer preference for healthy lifestyles could potentially impact the demand for digestive remedies over the forecast period. With consumers seeking active lifestyles through regular exercise and healthier diets, the likelihood of requiring digestive remedies could slow in line with lower incidence of indigestion.
The decline in volume sales of motion sickness remedies witnessed prior to and during the pandemic is likely to notably slow over the forecast period as consumer travel demand significantly improves. In late March 2022, the government restored regular international flights and as such, outbound travel is on road to recovery.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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