As with the rest of OTC/consumer health, while early 2022 has not seen drastic price increases in line with the general rate of inflation, there has been increasing pressure on unit prices due to the general rise in the cost of items such as fuel. As with the rest of OTC, to a varying extent, Swedish consumers are unlikely to suffer with digestive problems such as diarrhoea without medication in order to save money.
Issues that lead to digestive issues, such as poor diets, are unlikely to disappear during the forecast period. However, for many consumers, COVID-19 made them more conscious of the importance of hygiene, which might be beneficial for their health, but is unlikely to be beneficial for digestive remedies.
While Swedish society is generally speaking tolerant and open, many Swedes are still concerned about their image and wary of talking about certain issues with others. Many avoid defecating even if they need to in some situations, which leads to negative consequences.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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