Digestive Remedies in Israel

PROSPECTS

Trends in consumer eating habits have conflicting effects on digestive remedies

Two trends are apparent in consumer eating habits, with conflicting effects on digestive remedies. There is an ever-increasing awareness of the importance of eating healthy, clean food and of various conditions such as lactose intolerance and sensitivity to gluten.

Strong competition from medical devices

Digestive remedies face strong competition from medical devices and natural products. Regulations for medical devices are far less strict than those for OTC drugs and strong marketing of medical devices is supporting growth.

Ageing population supports growth

Population growth and ageing are encouraging growth in digestive remedies. Older demographics often suffer from digestive issues, and, given the ageing population trend, this supports growth.

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare extends its lead

GSK Consumer Healthcare extended its lead in digestive remedies in 2019 with its strong Glycerine laxative and Tums antacid brands, both of which hold strong positions in their categories. It was able to take up much of the share vacated by Neopharm Import (Israel) 1966, which appears to have left the category in 2019.

The leader may face increasing competition from medical devices

Although GSK Consumer Healthcare is expected to maintain its strong position within digestive remedies over the forecast period, it is likely to face strong competition from medical devices, which are becoming increasingly popular. Innovation in formats, flavours and fortified products is expected to encourage growth of these devices over the forecast period.

Megapharm strengthens its second place

Megapharm strengthened its second place in 2019. The company enjoys strong sales in HMO’s – the main channel for digestive remedies.

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