In 2020 overall, digestive remedies is expected to see no retail value growth from 2019. The COVID-19 pandemic and subsequent lockdown in March and September 2020, resulted in Israelis being forced to stay at home causing most people to prepare meals at home and being more aware of what they eat as cafés and restaurants were closed.
Digestive remedies face strong competition from medical devices and natural products. Regulations for medical devices are far less stringent than those for OTC drugs and strong marketing of medical devices is supporting growth.
GSK Consumer Healthcare continues to increase its lead in digestive remedies in 2020 with its strong Glycerine Suppositories, a laxative, and Tums, an antacid, brands, both of which hold strong positions in their categories. It was able to take up much of the share vacated by Neopharm Import (Israel) 1966, which appears to have left the category in 2019.
After a poor year in 2020, digestive remedies is expected to return to growth in 2021, with a steady constant value growth rate expected throughout the forecast period. The impact of the COVID-19 is expected to be negative in 2020 overall with no growth, and limited to this year, with purchasing patterns normalising in the forecast period.
There is a strong shift in the treatment of chronic heartburn to prescription pills and away from calcium-based tablets. Doctors and pharmacists recommend consumers to take prescription pills as they have a prolonged effect which can last for up to 24 hours and more.
Population growth and ageing are encouraging growth in digestive remedies. Older demographics often suffer from digestive issues, and, given the ageing population trend, this supports growth.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Digestive Remedies research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page