During the pandemic and lockdowns, restaurants were closed for long periods of time. For some of the year, takeout and delivery was available but not in all locations.
GSK Consumer Healthcare continues to lead in digestive remedies in 2021 with its strong Glycerine Suppositories, laxative brand Peglax and antacid, brand Tums, all of hold strong positions in their product areas. Although the player’s brands are not supported by marketing campaigns, they are trusted and popular.
Two trends are apparent in consumer eating habits, with conflicting effects on digestive remedies. There is an ever-increasing awareness of the importance of eating healthy, clean food and of various conditions such as lactose intolerance and sensitivity to gluten.
Digestive products will register moderate value growth over the forecast period. With society opening up, those products that were particularly negatively impacted by the pandemic, such as motion sickness remedies will return to value growth.
Private Label has seen stronger growth recently as a result of the pandemic, since many stores were closed during lockdown periods. As a result, consumers spent more time in stores that were allowed to remain open, such as Super-Pharm which has an increasingly large range of private label products.
There is a growing consumer interest in more natural medicinal products. Furthermore, as a result of the COVID-19 pandemic, consumers will have a heightened awareness of health and wellbeing overall and will follow healthier diets and opt for more natural medicines.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Digestive Remedies
This report originates from Passport, our Digestive Remedies research and analysis database.
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