In 2020 overall, digestive remedies is expected to see no retail value growth from 2019. The COVID-19 pandemic and subsequent lockdown in March and September 2020, resulted in Israelis being forced to stay at home causing most people to prepare meals at home and being more aware of what they eat as cafés and restaurants were closed.
Digestive remedies face strong competition from medical devices and natural products. Regulations for medical devices are far less stringent than those for OTC drugs and strong marketing of medical devices is supporting growth.
GSK Consumer Healthcare continues to increase its lead in digestive remedies in 2020 with its strong Glycerine Suppositories, a laxative, and Tums, an antacid, brands, both of which hold strong positions in their categories. It was able to take up much of the share vacated by Neopharm Import (Israel) 1966, which appears to have left the category in 2019.
After a poor year in 2020, digestive remedies is expected to return to growth in 2021, with a steady constant value growth rate expected throughout the forecast period. The impact of the COVID-19 is expected to be negative in 2020 overall with no growth, and limited to this year, with purchasing patterns normalising in the forecast period.
There is a strong shift in the treatment of chronic heartburn to prescription pills and away from calcium-based tablets. Doctors and pharmacists recommend consumers to take prescription pills as they have a prolonged effect which can last for up to 24 hours and more.
Population growth and ageing are encouraging growth in digestive remedies. Older demographics often suffer from digestive issues, and, given the ageing population trend, this supports growth.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Digestive Remedies research and analysis database.
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