Executive Summary

Oct 2019
PROSPECTS
Ongoing digestive problems will sustain demand, but growth is expected to stabilise as many consumers start taking probiotic supplements for alleviation

Along with ongoing digestive problems related to food hygiene issues in the country, the more stressful and busier lifestyles that Vietnamese people are leading is becoming a major reason why they are increasingly demanding digestive remedies, as stress hinders a person’s ability to digest food and also can lead to acid production. Digestive remedies held the third highest share of OTC value sales in Vietnam in 2019.

Governmental efforts to encourage more cautious dining and food purchases may lead to slower growth for indigestion and heartburn remedies

Indigestion and heartburn remedies remains the largest category within digestive remedies. Much of the demand is stress related, but food hygiene also remains a significant problem in Vietnam.

Increased travel leading to greater demand for motion sickness remedies

Demand for motion sickness remedies increased strongly in Vietnam over the review period, as the number of people travelling increased strongly due to an increase in the average income resulting from the country’s stronger economic performance. Vietnam's tourism industry has seen steady growth, with an average increase of more than 15% in both the number of domestic tourists and international visitors to Vietnam.

COMPETITIVE LANDSCAPE
Sanofi-Aventis maintains its lead on the strength of its brand recognition, wide distribution and strong relationships with pharmacies

Sanofi-Aventis Vietnam, with its popular brands Maalox and Sorbitol in H2 blockers and laxatives, respectively, maintained its leading position in digestive remedies in 2019 due to its high brand reputation, wide distribution network and strong relationships with pharmacies. Over the review period, the company made sure to advertise its products on various websites including health blogs following the strong increase in the number of internet users in Vietnam.

International brands account for the majority of sales, benefiting from consumer confidence in their products

International brands continue to dominate sales of digestive remedies in Vietnam, accounting for more than half of the total sales. Among these brands, Sanofi-Aventis’ Maalox and Sorbitol and Boehringer Ingelheim Pharma’s Phosphalugel are three of the strongest brand names within this category.

Domestic brands look to expanded distribution as the best way to gain traction

Local brands continue to struggle to compete in digestive remedies due to their narrow distribution networks and low financial capability. Over the review period, domestic companies mainly focussed on expanding their distribution networks to suburban, rural areas and hospital channels.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Digestive Remedies in Vietnam

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Digestive Remedies in Vietnam?
  • What are the major brands in Vietnam?
  • Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Digestive Remedies in Vietnam - Category analysis

HEADLINES

PROSPECTS

Ongoing digestive problems will sustain demand, but growth is expected to stabilise as many consumers start taking probiotic supplements for alleviation
Governmental efforts to encourage more cautious dining and food purchases may lead to slower growth for indigestion and heartburn remedies
Increased travel leading to greater demand for motion sickness remedies

COMPETITIVE LANDSCAPE

Sanofi-Aventis maintains its lead on the strength of its brand recognition, wide distribution and strong relationships with pharmacies
International brands account for the majority of sales, benefiting from consumer confidence in their products
Domestic brands look to expanded distribution as the best way to gain traction

CATEGORY DATA

Table 1 Sales of Digestive Remedies by Category: Value 2014-2019
Table 2 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 4 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 5 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Consumer Health in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Strong economy and stronger demand boost value growth of consumer healthcare in Vietnam by higher double digits in 2019
Newly adopted government regulations, restrictions and inspections disrupts the stability of dietary supplements
Domestic players stand out among the many leading international players due to their command of herbal/traditional products, the largest healthcare category
In thriving economy with widening distribution, all channels perform well, with direct selling and internet retailing largely generating the highest growth
Driven by recurring and ongoing factors, consumer healthcare is set to post higher value growth over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources