Over the forecast period, digestive remedies in Vietnam is projected to record further positive growth in both retail volume and value sales terms. This dynamic performance will be supported by an increase in travel opportunities, dining out and social activities in Vietnam, which usually lead to stomach discomfort from motion sickness, overeating, drinking or food hygiene.
Over the forecast period, an increasing number of consumers will likely embrace a lifestyle that involves avoiding foods that are detrimental to the gastrointestinal tract and instead opt for a healthy diet, supplemented by the regular intake of probiotic supplements or probiotic yoghurt, due to a greater focus on these products in Vietnam. As such, it is anticipated that this shift will present a challenge to stronger growth of indigestion and heartburn remedies in the longer term, despite predictions for the latter to record a more dynamic performance in retail volume growth terms compared to the review period.
International brands continued to lead digestive remedies at the end of the review period. Key players, such as Beaufour-Ipsen International, Janssen-Cilag and Sanofi-Aventis market the benefits of their digestive remedies in pharmacies by using point-of-sale advertising or sales representatives.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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