Along with ongoing digestive problems related to food hygiene issues in the country, the more stressful and busier lifestyles that Vietnamese people are leading is becoming a major reason why they are increasingly demanding digestive remedies, as stress hinders a person’s ability to digest food and also can lead to acid production. Digestive remedies held the third highest share of OTC value sales in Vietnam in 2019.
Indigestion and heartburn remedies remains the largest category within digestive remedies. Much of the demand is stress related, but food hygiene also remains a significant problem in Vietnam.
Demand for motion sickness remedies increased strongly in Vietnam over the review period, as the number of people travelling increased strongly due to an increase in the average income resulting from the country’s stronger economic performance. Vietnam's tourism industry has seen steady growth, with an average increase of more than 15% in both the number of domestic tourists and international visitors to Vietnam.
Sanofi-Aventis Vietnam, with its popular brands Maalox and Sorbitol in H2 blockers and laxatives, respectively, maintained its leading position in digestive remedies in 2019 due to its high brand reputation, wide distribution network and strong relationships with pharmacies. Over the review period, the company made sure to advertise its products on various websites including health blogs following the strong increase in the number of internet users in Vietnam.
International brands continue to dominate sales of digestive remedies in Vietnam, accounting for more than half of the total sales. Among these brands, Sanofi-Aventis’ Maalox and Sorbitol and Boehringer Ingelheim Pharma’s Phosphalugel are three of the strongest brand names within this category.
Local brands continue to struggle to compete in digestive remedies due to their narrow distribution networks and low financial capability. Over the review period, domestic companies mainly focussed on expanding their distribution networks to suburban, rural areas and hospital channels.
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This industry report originates from Passport, our Consumer Health market research database.