Executive Summary

Oct 2019
PROSPECTS
Growing urban population boosts growth in 2019

There has been rapid growth in digestive remedies in 2019 and this is expected to continue over the forecast period because of the increase in the urban population and youth dominance in Nigeria. With the growing number of people migrating from rural areas to urban centres, there are likely to be problems with overcrowding which would exacerbate the problems of communicable diseases.

Unhealthy lifestyles and food intake continue to drive category growth

Indigestion and heartburn remedies are expected to drive sales in this category mainly attributed to the increasing number of fast food outlets in Nigeria, coupled with changing urban consumer lifestyles as the country is dominated by a youthful population. Eating habits are changing, as prepared meals through fast food outlets, online food stores and supermarkets are on the increase and consumers patronise them without considering the health effects.

Diarrhoeal remedies expected to grow over the forecast period

There are many lifestyle factors that increase the growth of digestive remedies such as eating too many foods high in fat, smoking cigarettes, drinking too much alcohol and consuming too many sugary foods/drinks; all these have a high risk of causing diarrhoea which has the local name “Jedi Jedi”. Currently these lifestyles are very prevalent in Nigerian society as most people see them as a social way of life.

COMPETITIVE LANDSCAPE
Antacids registered stable growth

Antacids registered stable growth in 2019, the growth driven by the growing number of Nigerians who suffer from heart burn and are experiencing indigestion. Antacids accounted for more than half of total sales in digestive remedies in 2019.

GlaxoSmithKline Consumer Healthcare continues to lead in laxatives

GlaxoSmithKline Consumer Healthcare leads sales of laxatives with its brand Andrews Liver Salts which is backed by success achieved over the years, and is always available and reasonably priced. Laxative growth is caused by the high number of Nigerians suffering from constipation which is caused by inappropriate diets, dehydration as the weather is unfavourable, and high number of Nigerians not undertaking physical activities due to long working hours.

Afrab Chem Ltd dominates paediatric diarrhoeal remedies

Afrab Chem Ltd dominates paediatric diarrhoeal remedies, benefiting from the unclean environment many Nigerian children are exposed to and the dirty water consumed by these children, thereby leading to cases of diarrhoea. There is steady demand for paediatric diarrhoeal remedies for children as parents see this as a cheaper way to treat them rather than visiting hospitals that are more expensive.

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Digestive Remedies in Nigeria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Digestive Remedies in Nigeria?
  • What are the major brands in Nigeria?
  • Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Digestive Remedies in Nigeria - Category analysis

HEADLINES

PROSPECTS

Growing urban population boosts growth in 2019
Unhealthy lifestyles and food intake continue to drive category growth
Diarrhoeal remedies expected to grow over the forecast period

COMPETITIVE LANDSCAPE

Antacids registered stable growth
GlaxoSmithKline Consumer Healthcare continues to lead in laxatives
Afrab Chem Ltd dominates paediatric diarrhoeal remedies

CATEGORY DATA

Table 1 Sales of Digestive Remedies by Category: Value 2014-2019
Table 2 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 4 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 5 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Consumer Health in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Increase in healthcare spending and increased local production drives consumer health
Analgesics remains largest category
In a bid for quality healthcare local manufacturers align with multinational companies
Chemists/pharmacies remains core distribution channel
Strong growth expected for consumer health over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources