There has been rapid growth in digestive remedies in 2019 and this is expected to continue over the forecast period because of the increase in the urban population and youth dominance in Nigeria. With the growing number of people migrating from rural areas to urban centres, there are likely to be problems with overcrowding which would exacerbate the problems of communicable diseases.
Indigestion and heartburn remedies are expected to drive sales in this category mainly attributed to the increasing number of fast food outlets in Nigeria, coupled with changing urban consumer lifestyles as the country is dominated by a youthful population. Eating habits are changing, as prepared meals through fast food outlets, online food stores and supermarkets are on the increase and consumers patronise them without considering the health effects.
There are many lifestyle factors that increase the growth of digestive remedies such as eating too many foods high in fat, smoking cigarettes, drinking too much alcohol and consuming too many sugary foods/drinks; all these have a high risk of causing diarrhoea which has the local name “Jedi Jedi”. Currently these lifestyles are very prevalent in Nigerian society as most people see them as a social way of life.
Antacids registered stable growth in 2019, the growth driven by the growing number of Nigerians who suffer from heart burn and are experiencing indigestion. Antacids accounted for more than half of total sales in digestive remedies in 2019.
GlaxoSmithKline Consumer Healthcare leads sales of laxatives with its brand Andrews Liver Salts which is backed by success achieved over the years, and is always available and reasonably priced. Laxative growth is caused by the high number of Nigerians suffering from constipation which is caused by inappropriate diets, dehydration as the weather is unfavourable, and high number of Nigerians not undertaking physical activities due to long working hours.
Afrab Chem Ltd dominates paediatric diarrhoeal remedies, benefiting from the unclean environment many Nigerian children are exposed to and the dirty water consumed by these children, thereby leading to cases of diarrhoea. There is steady demand for paediatric diarrhoeal remedies for children as parents see this as a cheaper way to treat them rather than visiting hospitals that are more expensive.
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This industry report originates from Passport, our Consumer Health market research database.