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Country Report

Digestive Remedies in

Digestive Remedies in Nigeria

Oct 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Unhealthy lifestyles drive demand for digestive remedies

Digestive remedies comprises a large number of products. It is performing well in OTC medicine in Nigeria, as a result of many consumers leading unhealthy lifestyles eating sugary and high-fat foods, smoking cigarettes, drinking too much alcohol and suffering work-related stress and fatigue.

Antacids dominates digestive remedies

Antacids is by far the largest area in digestive remedies and accounts for more than two thirds of total value sales in 2018. Stomach disorders such as ulcers contribute to high sales of antacids.

Competitive Landscape

Top three hold over half of category value

Ranbaxy Laboratories Ltd, Dana Pharmaceuticals Ltd and Fidson Healthcare Plc lead sales of digestive remedies with their brands Gestid, Danacid and Gascol, respectively. Ranbaxy Laboratories Ltd holds the leading position as a result of its brand being the most popular antacid, with Gestid effective in the treatment of stomach disorders.

Global multinational subsidiaries lead in laxatives

GlaxoSmithKline Consumer Nigeria Plc and Reckitt Benckiser (Nigeria) Ltd are another two large players in digestive remedies, primarily through the strong performance of Andrews Liver Salts and Fybogel, respectively, which are the leading brands in laxatives, but they are also doing well in antacids with the brands Phillips Milk of Magnesia and Gaviscon, respectively, gaining popularity in Nigeria.

Other players gaining recognition

Fidson Healthcare Plc and New Healthway Co Ltd are other players doing well in this category with brands such as Gascol and Moko Mist Alba, respectively, gaining recognition due to the increasing popularity of their brands. There will be a huge opportunity for companies launching herbal products especially in antacids, laxatives, diarrhoeal Remedies and IBS treatments as there has been a major change and acknowledgement of the fact that herbal products have a unique place in the health offerings available to Nigerians.

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Samples

Digestive Remedies Market Sample Report Digestive Remedies Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Digestive Remedies in Nigeria?
What are the major brands in Nigeria?
Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Digestive Remedies in Nigeria - Category analysis

ANALYSIS

Headlines

Prospects

Unhealthy lifestyles drive demand for digestive remedies
Antacids dominates digestive remedies

Competitive Landscape

Top three hold over half of category value
Global multinational subsidiaries lead in laxatives
Other players gaining recognition

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Nigeria

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Nigeria vs Other Geographies
Households with a Disposable Income Over USD25,000 - Nigeria

Consumer Health in Nigeria - Industry Overview

ANALYSIS

Executive Summary

Rapid change in urban, middle-class population and youth dominance drives growth in consumer health
Increased prices of essential medications restricts growth in 2018, although sales improve compared to 2017
Local players lead sales of consumer health products in Nigeria
Drug distribution network in Nigeria and effect on human health
Strong growth expected for consumer health in Nigeria over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Nigeria

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Nigeria vs Other Geographies
Households with a Disposable Income Over USD25,000 - Nigeria

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Megatrends

Country Report

Digestive Remedies in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Unhealthy lifestyles drive demand for digestive remedies

Antacids dominates digestive remedies

Competitive Landscape

Top three hold over half of category value

Global multinational subsidiaries lead in laxatives

Other players gaining recognition

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Digestive Remedies in Nigeria - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Nigeria - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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