The increase in the cost of raw materials, the unfavourable exchange rate and an unstable economy have all lead to an increase in the price of digestive remedies, while simultaneously placing a downwards pressure on consumer purchasing power in Nigeria. Heightened price sensitivity is therefore anticipated to lead to a growth in demand for economy brands in the forecast period.
Rather than being used as a preventative treatment, digestive remedies products are typically used to provide instant relief from discomfort. As a result, consumers are more likely to purchase them at the nearest available location when needed.
During the review period, antacids accounted for the majority of total value sales of stomach treatments. Antacids manufacturers frequently come up with new formats, such as chewable and liquid suspension options, in order to maintain their competitive standing.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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