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Country Report

Digestive Remedies in

Digestive Remedies in Nigeria

18 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Many factors favour digestive remedies

Population growth in urban areas where people are more informed about the benefits of digestive remedies, and where they are less likely to use traditional remedies, will boost sales in the forecast period. Rising income, irregular eating habits and marketing activities are also expected to drive sales of digestive remedies over the forecast period.

Antacids and IBS treatments will be the best performers

Antacids is expected to drive digestive remedies sales in the forecast period. With the rural-urban drift, there is an increase in formal, professional work, which is making eating times less regular and therefore leading to stomach disorders such as ulcers.

Diarrhoeal remedies has the convenience factor

Diarrhoeal remedies is anticipated to perform well over the forecast period. Poor hygiene and sanitary conditions in many urban and rural areas, particularly in eateries, have made diarrhoea an increasingly common phenomenon.

COMPETITIVE LANDSCAPE

Good promotion and low prices strengthen Ranbaxy’s leadership

Ranbaxy led value sales in 2017. The company has promoting its leading brand, Gestid, with strong advertising and marketing activities despite it already being a popular brand amongst consumers given its long-standing presence in Nigeria.

Ranbaxy’s rivals perform well

Fidson Healthcare Plc and Dana Pharmaceuticals Ltd had significant value shares in 2017, owing to the increasing popularity of their brands: Gascol and Danacid. As well as more people needing digestive remedies, the popularity of these brands was boosted by their good distribution.

Distribution is generally limited

Digestive remedies is a highly fragmented category with a wide range of products from both local and international companies. Only a few brands from leading companies, such as Ranbaxy, GlaxoSmithKline Consumer Nigeria Plc, Fidson and New Healthway Co Ltd, boast national coverage.

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Digestive Remedies Market Sample Report Digestive Remedies Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Digestive Remedies in Nigeria?
What are the major brands in Nigeria?
Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Digestive Remedies in Nigeria - Category analysis

HEADLINES

PROSPECTS

Many factors favour digestive remedies

Antacids and IBS treatments will be the best performers

Diarrhoeal remedies has the convenience factor

COMPETITIVE LANDSCAPE

Good promotion and low prices strengthen Ranbaxy’s leadership

Ranbaxy’s rivals perform well

Distribution is generally limited

CATEGORY DATA

Table 1 Sales of Digestive Remedies by Category: Value 2012-2017
Table 2 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 4 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 5 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Consumer Health in Nigeria - Industry Overview

EXECUTIVE SUMMARY

A growing, young, urban population drives growth for consumer health

The poor economy restricts growth in 2017, though sales improve from 2016

Local players lead sales of consumer health in Nigeria

Retail distribution is slowly moving away from traditional chemists/pharmacies

A stronger performance is expected from consumer health in Nigeria over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Digestive Remedies in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Many factors favour digestive remedies

Antacids and IBS treatments will be the best performers

Diarrhoeal remedies has the convenience factor

COMPETITIVE LANDSCAPE

Good promotion and low prices strengthen Ranbaxy’s leadership

Ranbaxy’s rivals perform well

Distribution is generally limited

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Digestive Remedies in Nigeria - Category analysis

HEADLINES

PROSPECTS

Many factors favour digestive remedies

Antacids and IBS treatments will be the best performers

Diarrhoeal remedies has the convenience factor

COMPETITIVE LANDSCAPE

Good promotion and low prices strengthen Ranbaxy’s leadership

Ranbaxy’s rivals perform well

Distribution is generally limited

CATEGORY DATA

Consumer Health in Nigeria - Industry Overview

EXECUTIVE SUMMARY

A growing, young, urban population drives growth for consumer health

The poor economy restricts growth in 2017, though sales improve from 2016

Local players lead sales of consumer health in Nigeria

Retail distribution is slowly moving away from traditional chemists/pharmacies

A stronger performance is expected from consumer health in Nigeria over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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