Digestive Remedies in Nigeria

PROSPECTS

Unhealthy lifestyles drive demand for digestive remedies

Digestive remedies comprises a large number of products. It is performing well in OTC medicine in Nigeria, as a result of many consumers leading unhealthy lifestyles eating sugary and high-fat foods, smoking cigarettes, drinking too much alcohol and suffering work-related stress and fatigue.

Antacids dominates digestive remedies

Antacids is by far the largest area in digestive remedies and accounts for more than two thirds of total value sales in 2018. Stomach disorders such as ulcers contribute to high sales of antacids.

COMPETITIVE LANDSCAPE

Top three hold over half of category value

Ranbaxy Laboratories Ltd, Dana Pharmaceuticals Ltd and Fidson Healthcare Plc lead sales of digestive remedies with their brands Gestid, Danacid and Gascol, respectively. Ranbaxy Laboratories Ltd holds the leading position as a result of its brand being the most popular antacid, with Gestid effective in the treatment of stomach disorders.

Global multinational subsidiaries lead in laxatives

GlaxoSmithKline Consumer Nigeria Plc and Reckitt Benckiser (Nigeria) Ltd are another two large players in digestive remedies, primarily through the strong performance of Andrews Liver Salts and Fybogel, respectively, which are the leading brands in laxatives, but they are also doing well in antacids with the brands Phillips Milk of Magnesia and Gaviscon, respectively, gaining popularity in Nigeria.

Other players gaining recognition

Fidson Healthcare Plc and New Healthway Co Ltd are other players doing well in this category with brands such as Gascol and Moko Mist Alba, respectively, gaining recognition due to the increasing popularity of their brands. There will be a huge opportunity for companies launching herbal products especially in antacids, laxatives, diarrhoeal Remedies and IBS treatments as there has been a major change and acknowledgement of the fact that herbal products have a unique place in the health offerings available to Nigerians.

Files are delivered directly into your account within a few minutes of purchase.