Digestive remedies is anticipated to see increases in retail volume and value (constant 2022 prices) sales over the forecast period. Retail volume growth is set to be driven by the overall increase in self-medication, a rise in the number of people suffering from stress-induced chronic digestive and gastrointestinal conditions, and greater consumer awareness of their health, conditions and remedies.
Although the outlook for digestive remedies is positive in both retail value and volume terms, there remain key challenges to sales. Unlike older generations in Greece, which were not reluctant to use standard products with or without a doctor’s advice/prescription, younger generations tend to be far more discerning over their use of medicines.
Although consumer confidence regarding self-medication for digestive conditions is growing, competition with Rx products that are sold under the counter is set to remain high and a key obstacle to OTC digestive remedies. Consumer awareness of certain brands that are not included on the OTC list is high, and they account for a significant share of sales.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!