One in three patients seen by a doctor for digestion has some form of heartburn issue and this trend is expected to increase in the forecast period. Indeed, indigestion and heartburn are the most common digestive problems in Croatia, with indigestion and heartburn remedies accounting for the vast majority of overall sales.
Another key factor driving category growth is the growing level of stress Croatians are experiencing. With rising inflation and the country’s economic crisis stress levels remain high, with approximately one third of every heartburn issue linked to stress.
Apart from heartburn, constipation is also a rising issue in Croatia driving sales of laxatives. A large proportion of the population aged 40+ suffers with constipation, which is caused by low mobility and long periods of sedentary working.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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