Retail value sales growth of digestive remedies (at constant 2022 prices) are set to gradually slow over the forecast period after quite a strong performance in 2022. While the category is set for a full recovery in value terms, the competitive landscape is saturated, with no major innovative products anticipated to be launched in the short to medium term.
Despite the rise of the healthy living trend, including regular exercise and the increasing interest in alternative solutions such as probiotic supplements or drinking herbal tea, demand for digestive remedies is predicted to remain stable in Germany over the forecast period. Although digestive problems are more regularly used by older demographics, there is a growing tendency for patients diagnosed with digestive problems to be younger, as a result of unhealthy dietary habits.
Greater interest in supplements to improve digestive health or gut health have been evident since the pandemic. Increasing awareness of preventive health has been driving consumers to turn to probiotics, including probiotic supplements, which are perceived as supporting holistic health and boost immunity, rather than only seeking medical help when symptoms become serious.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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