The general tendency of modern lifestyle will favour the development of digestive remedies as consumers’ return to more ‘normal’ behaviours in the aftermath of the COVID-19 pandemic. Long working hours and hectic social lives are leading consumers to increasingly eat convenience foods, snacking, and on-the-go items, many of which are not particularly healthy.
Until recently, the category of digestive remedies has been reserved mainly for well-established pharmaceutical companies. The research, innovation, and approval of medication is a long and financially demanding process, which has historically limited private label brands from entering the category.
Whilst the use of probiotics and prebiotics has been gaining ground for some years, the pandemic has led consumers to understand that a healthy lifestyle can eliminate or significantly reduce the number of digestive problems they suffer. As such, this will support interest in holistic and preventive approaches to health and wellbeing rather than a focus on treating symptoms as they arise.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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