The COVID-19 pandemic has a positive effect on retail value and retail volume sales alike in digestive remedies in 2021. This positive effect is caused by an increase in consumers eating take-out from restaurants during the lockdown in the first half of the year.
Italian company A Menarini Industrie Farmaceutiche Riunite Srl is expected to lead digestive remedies in 2021, albeit by a small margin, as it struggles to maintain its position in a particularly tight rivalry with Sanofi. The two companies have led digestive remedies throughout the review period, with the top position usually depending on the strength of advertising, media, and promotional activities in any given year.
Following the lead of many other European countries, the Georgian authorities have decided to ban Ranitidin sales in the country. This has caused some switches in shares.
Increasing awareness amongst Georgian consumers of global health and wellness trends is expected to push consumers towards probiotic products as consumers become more concerned with maintaining good gut health. As a result, product areas such as H2 blockers expect to see declining retail volume sales in the forecast period.
As the country recovers from the effects of COVID-19, Georgian consumers and tourists alike are expected to return to restaurants and hospitality venues in search of traditional Georgian cuisine. Georgian cuisine in general is quite heavy and so increased consumption will positively affect the demand for digestive remedies in the forecast period.
Paediatric digestive remedies remains underdeveloped in 2021, however, it is expected to become one of the most dynamic areas going forward into the forecast period. With higher disposable incomes, increased availability and therefore greater awareness, more parents are expected to purchase paediatric digestive remedies for their children.
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Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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