Executive Summary

Oct 2019
PROSPECTS
Further growth thanks to Georgian’s diets, as well as increasing availability and advertising

The Georgian diet continued to support the growth of digestive remedies in 2019, and as consumers are not expected to significantly change their nutritional habits over the forecast period, the category has good growth prospects to 2024. The cuisine in the country consists of lots of dough and fried beef, pork and lamb dishes, which often contain a high amount of fat.

Increasing gastro-tourism supports category sales

Increasing gastro-tourism is also positively impacting sales of digestive remedies in the country. Georgia became a popular destination for tourists from northern countries such as Russia, Ukraine and other areas of Eastern Europe where the cuisines are not as rich.

Paediatric digestive remedies continues its growth, albeit from a low sales base

Paediatric digestive remedies remained underdeveloped in 2019, however, it is expected to become one of the most dynamic areas of the category. With higher disposable incomes, increased availability and therefore greater awareness, more parents are expected to purchase paediatric digestive remedies for their children.

COMPETITIVE LANDSCAPE
Strong promotion drives sales of leading brand, Mezym Forte

A Menarini Industrie Farmaceutiche Riunite Srl is present with two digestive remedies, Mezym Forte and Espumizan. The former brand is the firm category leader, benefiting from strong advertising (mainly outdoors and TV).

Sanofi ranks second with No-Spa, which also treats other conditions

Sanofi and its No-Spa brand ranked second in digestive remedies in 2019. No-spa is not only taken as a digestive remedy in Georgia, but many people also use it treat muscle cramps or spasms and take with it with other medicines to reduce blood pressure.

Dramina benefiting from increased awareness and demand

Dramina from Jadran Galenski Laboratorij dd, which is used to treat motion sickness, is increasing in popularity in the country. The jagged landscape of Georgia ensures demand for Dramina amongst both tourists and locals when travelling.

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Digestive Remedies in Georgia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Georgia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Digestive Remedies in Georgia?
  • What are the major brands in Georgia?
  • Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Digestive Remedies in Georgia - Category analysis

HEADLINES

PROSPECTS

Further growth thanks to Georgian’s diets, as well as increasing availability and advertising
Increasing gastro-tourism supports category sales
Paediatric digestive remedies continues its growth, albeit from a low sales base

COMPETITIVE LANDSCAPE

Strong promotion drives sales of leading brand, Mezym Forte
Sanofi ranks second with No-Spa, which also treats other conditions
Dramina benefiting from increased awareness and demand

CATEGORY DATA

Table 1 Sales of Digestive Remedies by Category: Value 2014-2019
Table 2 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 4 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 5 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Consumer Health in Georgia - Industry Overview

EXECUTIVE SUMMARY

Consumer healthcare growth due to changing lifestyles, and increased product awareness and availability in 2019
Slow growth of disposable incomes supports sales
GSK Consumer Healthcare leads with its wide product portfolio
Dominance of chemists/pharmacies, but increasing competition from emerging distribution channels
Future growth to be driven by increased health awareness and product availability

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources