Digestive remedies is expected to grow moderately in the forecast period with such products being well supported by promotions and advertising. Georgia’s ageing population is another factor behind the category’s growth, as older consumers tend to suffer more digestive problems, and the fast paced and often unhealthy lifestyles of many consumers will fuel demand.
Although paediatric digestive remedies remains underdeveloped in 2022 and the country’s birth rate is set to decline, it is expected to become one of the most dynamic areas going forward and see much faster growth than the adult category. With higher disposable incomes, increased availability and therefore greater awareness, more parents are expected to purchase specific paediatric digestive remedies for their children rather than give them smaller doses of the adult version.
As the country recovers from the effects of COVID-19, Georgian consumers and tourists are expected to return to restaurants and hospitality venues in search of traditional Georgian cuisine. Since consumers are not expected to significantly change their nutritional habits over the forecast period, the product area has strong growth prospects going forward.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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