The COVID-19 pandemic arrived in Saudi Arabia at a time when sales of digestive remedies were already under substantial pressure as emerging health trends were already reducing the need for them. As such, the pace of recovery over the forecast period is likely to remain heavily dependent on how Saudi consumers adjust to the new normal in the post-pandemic landscape.
Julphar Gulf Pharmaceuticals faced significant difficulties operating in Saudi Arabia towards the end of the review period after the Saudi Food and Drug Authority (SFDA) banned the company from importing its products for failing to meet regional standards. This came as a blow after the company invested SAR300 million in its manufacturing facility located in King Abdullah Economic City (KAEC) in 2017, which resulted in the factory being awarded a Current Good Manufacturing Practice (cGMP) certificate in 2018 by the SFDA.
The popularity of e-commerce surged in Saudi Arabia during the pandemic as the various curfews and quarantines led many people to engage with the digital landscape. This presented a huge step in a country where retail shopping is widely regarded a social activity.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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