COVID-19 will have a slightly negative impact on growth in current value sales of digestive remedies in Serbia during 2020, with antacids seeing the sharpest decline in sales growth. There were no reports of stockpiling or shortages locally, but with many consumers staying at home more due to restrictions on movement, they may have had less need for these products.
In October 2019, The Medicines Agency announced the Ranitidin was being withdrawn from sale in Serbia after testing detected impurities that could cause cancer. However, the regulator assured consumers that this was a precautionary measure.
Partly as a result of ongoing growth in the consumption of fast food, laxatives will continue to see the highest value sales growth rate in digestive remedies during 2020. Fast food establishments are very popular and can be found on almost every street corner in Serbia, particularly bakeries and street grill vendors.
As a result of accelerating consumer lifestyles in Serbia, growth in demand for cheap and fast on-the-go meal solutions from fast food outlets and street vendors is only likely to grow. On the other hand, a health and wellness trend began to gain momentum towards the end of the review period.
Despite the demise of leader Ranitidin, the trend towards consolidation in digestive remedies is likely to strengthen during the forecast period, with the share of “other” i.e.
The distribution of digestive remedies continues to diversify, with chemists/pharmacies steadily losing value share to drugstores/parapharmacies, healthfood shops, and the emerging e-commerce channel. This trend will deepen during the forecast period as drugstores/parapharmacies – particularly the dm and Lilly chains – and healthfood shops continue to proliferate.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Digestive Remedies research and analysis database.
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