Retail volume and value (constant 2022 prices) sales of digestive remedies are predicted to stabilise during the forecast period. Nonetheless, the return to hectic lifestyles and on-the-go consumption is expected to stimulate issues with digestion and the demand for digestive remedies.
Players are expected to continue to focus on TV in terms of the advertising of digestive remedies. TV advertisements are perceived to be by far the most popular and effective means of advertising in the country.
The distribution of digestive remedies continues to diversify, with pharmacies under pressure from health and personal care stores (drugstores/parapharmacies), small local grocers like health food shops and e-commerce. This trend is expected to intensify as drugstores/parapharmacies, particularly the dm and Lilly chains, health food shops and e-commerce grow in terms of outlets/stores and selections.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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