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Country Report

Digestive Remedies in

Digestive Remedies in Denmark

20 pages, Feb 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Healthy lifestyle trend impacts sales of digestive remedies

The health and wellness trend continued to rage in Denmark throughout the review period and into 2018. As a result of this trend a greater number of consumers started eating healthier foods, taking vitamins and supplements and exercising more.

Changing demographic supports growth

While increasingly healthy lifestyles limited demand in certain categories within digestive remedies to a certain extent, there were also factors that supported positive development in sales. One of these was the changing demographic of the Danish population which saw the number of Danes aged 65 and older as well as the birth rate increase over the review period and in 2018.

COMPETITIVE LANDSCAPE

Multinationals dominate digestive remedies in Denmark

Multinational players continued to dominate digestive remedies in Denmark in 2018 with the five leading manufacturers – Norgine Danmark, Meda, Takeda Pharma, McNeil Denmark and BGP Products – accounting for close to two thirds of total value sales in 2018. The leading players all market strong brands in Denmark that benefit from strong brand recognition and loyalty as consumers in this category often continue to buy the same brand if they find a product that works for them.

Generics is set to challenge brands in digestive remedies

The penetration of generics in digestive remedies slowly increased with the leading generics NBO Orifarm Generics ranking sixth in value share terms in 2018. The penetration of generics was highest in diarrhoeal remedies where Imolope by Orifarm Generics was the second highest selling product in 2018, only surpassed by Imodium from McNeil Denmark.

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Digestive Remedies Market Sample Report Digestive Remedies Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Digestive Remedies in Denmark?
What are the major brands in Denmark?
Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Digestive Remedies in Denmark - Category analysis

HEADLINES

PROSPECTS

Healthy lifestyle trend impacts sales of digestive remedies

Changing demographic supports growth

COMPETITIVE LANDSCAPE

Multinationals dominate digestive remedies in Denmark

Generics is set to challenge brands in digestive remedies

CATEGORY DATA

Table 1 Sales of Digestive Remedies by Category: Value 2013-2018
Table 2 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 4 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 5 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Consumer Health in Denmark - Industry Overview

EXECUTIVE SUMMARY

Continued growth for consumer health in Denmark in 2018

Value growth is slightly faster in 2018 than over the review period

Private label remains marginal but gains ground

Chemists/pharmacies remains the leading distribution channel

Moderate growth rates expected over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Digestive Remedies in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Healthy lifestyle trend impacts sales of digestive remedies

Changing demographic supports growth

COMPETITIVE LANDSCAPE

Multinationals dominate digestive remedies in Denmark

Generics is set to challenge brands in digestive remedies

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Digestive Remedies in Denmark - Category analysis

HEADLINES

PROSPECTS

Healthy lifestyle trend impacts sales of digestive remedies

Changing demographic supports growth

COMPETITIVE LANDSCAPE

Multinationals dominate digestive remedies in Denmark

Generics is set to challenge brands in digestive remedies

CATEGORY DATA

Consumer Health in Denmark - Industry Overview

EXECUTIVE SUMMARY

Continued growth for consumer health in Denmark in 2018

Value growth is slightly faster in 2018 than over the review period

Private label remains marginal but gains ground

Chemists/pharmacies remains the leading distribution channel

Moderate growth rates expected over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

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