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Country Report

Digestive Remedies in

Digestive Remedies in Denmark

19 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demographic changes will drive growth in digestive remedies

The main consumers of digestive remedies lie at the opposite ends of the population age spectrum. The elderly are the highest consumers of digestive enzymes for example while, at the other end, the new generation are consumers of paediatric laxatives.

Growth in dietary supplements suppresses digestive remedies

As the health and wellness trend continues to grow in Denmark, many consumers increasingly look for more natural alternatives to traditional OTC medication. When it comes to digestive health, probiotic supplements are very popular and saw continued growth over the review period.

COMPETITIVE LANDSCAPE

Multinationals dominate digestive remedies in Denmark

Digestive remedies in Denmark is largely dominated by multinational players with the top five players: Norgine Danmark, Meda, Takeda Pharma, McNeil Denmark and BGP Products accounting for almost two thirds of total value sales in 2017. Digestive remedies is mature and customers generally show a high degree of brand loyalty and tend to keep buying the same brand once they find a product that works for them.

Domestic players and generics struggle to compete

The dominance of internationals makes it difficult for smaller local manufacturers to compete with the strong brands and vast marketing budgets of the leading players. Orifarm Generics is the leading domestic player, but it struggled to compete with the multinationals as the small price advantage offered by generic products was not enough to convince most consumers to make the switch from familiar branded products.

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Samples

Digestive Remedies Market Sample Report Digestive Remedies Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Digestive Remedies in Denmark?
What are the major brands in Denmark?
Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Digestive Remedies in Denmark - Category analysis

HEADLINES

PROSPECTS

Demographic changes will drive growth in digestive remedies

Growth in dietary supplements suppresses digestive remedies

COMPETITIVE LANDSCAPE

Multinationals dominate digestive remedies in Denmark

Domestic players and generics struggle to compete

CATEGORY DATA

Table 1 Sales of Digestive Remedies by Category: Value 2012-2017
Table 2 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 4 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 5 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Consumer Health in Denmark - Industry Overview

EXECUTIVE SUMMARY

Consumer health in Denmark performs well in 2017

Favourable conditions lead to positive growth

Pharmacies fight back after losing ground

Growth in internet usage impacts consumer health

Outlook remains positive as conditions improve

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2016-2017

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Digestive Remedies in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demographic changes will drive growth in digestive remedies

Growth in dietary supplements suppresses digestive remedies

COMPETITIVE LANDSCAPE

Multinationals dominate digestive remedies in Denmark

Domestic players and generics struggle to compete

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Digestive Remedies in Denmark - Category analysis

HEADLINES

PROSPECTS

Demographic changes will drive growth in digestive remedies

Growth in dietary supplements suppresses digestive remedies

COMPETITIVE LANDSCAPE

Multinationals dominate digestive remedies in Denmark

Domestic players and generics struggle to compete

CATEGORY DATA

Consumer Health in Denmark - Industry Overview

EXECUTIVE SUMMARY

Consumer health in Denmark performs well in 2017

Favourable conditions lead to positive growth

Pharmacies fight back after losing ground

Growth in internet usage impacts consumer health

Outlook remains positive as conditions improve

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Why buy this report?

Want to find out more about this report?

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