Digestive remedies will register moderate constant value growth over the forecast period. Population growth will support volume sales.
The Kenyan population is ageing, and the number of Kenyans aged 65 and older will to continue to grow over the forecast period. This will benefit digestive remedies, as older consumers tend to experience digestive discomfort on a more regular basis.
It will be increasingly important for players to promote their products over the forecast period as, whilst GSK holds a decent company lead, competition is much tighter in brand terms. Added to which, considering a potential decline in demand for digestive remedies due to consumers leading healthier lifestyles, it will be even more crucial for brands to stand out and remain front-of-mind for consumers.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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