Sales of digestive remedies are starting to gradually recover in 2021, primarily led by indigestion and heartburn remedies, following significant declines the previous year. Although digestive remedies was once a category where tourist spending accounted for a significant share, local demand has remained comparatively more resilient during the pandemic.
Digestive remedies could potentially face further competition from products that address gut health including dietary supplements such as probiotic supplements, and weight management and wellbeing. The sharp rise in popularity of probiotics has encouraged an increasing number of consumers to focus on supporting their overall wellbeing and immunity by supporting a healthy gut and digestive health.
Trumpet Seirogan (Taiko Pharmaceutical Co Ltd) is set to continue to lead digestive remedies in 2021, despite significant value sales declines in 2019 and 2020. This was traditionally a popular product to purchase by tourists as it was considered an effective solution to treating digestion issues on the go or when travelling.
Digestive remedies is expected to continue to recover as dining out occasions and mobility gradually return to greater levels of normalisation. Local consumption is expected to remain stable due to growing incidence of digestive issues from busy and high-pressure lifestyles.
In the meantime, travel flow remains important to the future performance of digestive remedies, as competitive prices and product quality of many OTC medicines found in Hong Kong are an incentive for consumers visiting from Mainland China.
The online presence and availability of digestive remedies was marginal in 2021 but growing, given its previous limited base. Brands now offer strong incentives to consumers in terms of price advantages for online purchases, via collaborations with platforms such as Watsons, Mannings and HKTVmall.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!