As consumers return to busier and more active lifestyles the demand for digestive remedies is projected to grow. People are likely to have less time for healthy and balanced home-cooked meals and will likely return to convenience food, often relying on fast food and unhealthy snacks.
Despite a bright outlook for digestive remedies, the category is still likely to face competition from the growing number of consumers who are instead turning to dietary supplements like probiotics to treat their digestive complaints. Dietary supplements that cater to consumers with gastrointestinal issues are likely to reduce the reliance on digestive remedies for treatment purposes, with many consumers seeing these products to be safer and gentler on their system than OTC medications.
Drugstores/parapharmacies and pharmacies are likely to continue dominating sales of digestive remedies over the forecast period, but there is still seen to be room for further growth in e-commerce. Online sales saw significant growth following the outbreak of COVID-19 with many consumers being unwilling or unable to shop in person.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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