In 2021, digestive remedies demonstrated accelerated growth, fuelled by COVID-19 as the pandemic led to higher levels of anxiety, with restrictive measures and fear of catching the virus resulting in home isolation, especially for elderly people. This contributed to less physical activity and more stress, causing digestive discomfort such as constipation and IBS.
In the early stage of the COVID-19 pandemic in 2020, scientific research was published about the positive effect of famotidine and ranitidine against COVID-19. Famotidine is the substitute of ranitidine which was banned by the EU in 2018.
Value growth in digestive remedies is increasingly driven by innovative products to both treat and prevent a range of conditions. For instance, more expensive brands such as Stomachon by Naturpharma, Enzy-Mill by Botanic and Lactoflor Helico Protect by Kendy Pharma are positioned not just for helping with various digestive symptoms such as IBS, acidity etc.
Digestive remedies has developed strongly in value in recent years, driven by new age products incorporating natural ingredients, with innovative formulas. Product variety has expanded significantly, and this trend is further stimulated by the rapid development of e-commerce.
Bulgarians are increasingly aware of the need to maintain a healthy digestive system to support their immune system and general wellbeing. Therefore, they are increasingly open and ready to pay more for products that promote healthy digestion and are positioned as having a more holistic effect on the digestive system, including protection and prevention, such as fibre-based products.
Dynamic growth of probiotics was boosted by the COVID-19 pandemic following the extensive use of antibiotics. In the forecast period, brand owners are expected to increasingly build on the popularity and positive image of probiotics and launch products with a customised positioning such as probiotics for IBS treatment, or probiotics in combination with zinc and other ingredients as protection against helicon bacteria.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Digestive Remedies research and analysis database.
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