Digestive remedies is set to see positive albeit modest growth during the forecast period in value terms (at constant 2023 prices). Italians are expected to lead increasingly hectic lifestyles similar to those being seen in the pre-pandemic period and as a result could suffer from higher stress levels and related gastrointestinal issues, including heartburn, abdominal pain, bloating, diarrhoea, digestive difficulties and constipation.
Despite positive growth drivers there are several obstacles to stronger growth within digestive remedies. For instance, Italian consumers are returning to active lifestyles more similar to the pre-pandemic period and are practising more sports and physical activity.
Herbal/traditional digestive remedies will continue to drive growth, as Italians are showing a growing interest in using naturally positioned products over standard ones in digestive remedies. Brands are directing further investment into new product development and advertising as they look to support the growth of herbal/traditional digestive remedies, with a strong focus on raising awareness of the efficacy of these products versus standard alternatives.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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