Current retail value sales of digestive remedies sees modest growth in 2021, thanks to the COVID-19 pandemic as many consumers continue to spend more time at home due to lockdowns and social distancing. Consequently, many Lithuanians are preparing their meals from scratch and eating at home leading to fewer digestive remedies being needed compared to the rest of the review period.
The pandemic is causing many people to experience increased uncertainty and financial insecurity leading to a significant increase in stress, anxiety and other psychological problems. These factors negatively impact the digestive system in a variety of ways and as a consequence an increase in sales of digestive remedies.
International player A Menarini Industrie Farmaceutiche Riunite Srl remains the leading player in digestive remedies in 2021 although its value share decreased over the course of the review period thanks to its brand Raniberl being banned as it was contaminated with n-nitrosodimethylamine (NDMA), which is a carcinogen. Nonetheless, the company’s value share stabilises in 2021.
Digestive remedies is anticipated to continue seeing moderate constant retail value sales growth during the forecast period. As a result of the pandemic, many consumers’ mobility decreased as they stayed at home and with increased snacking, the number of overweight people increased during 2020 and 2021.
As research progresses, scientists are becoming more capable of identifying the causes of various human illnesses. For example, maladies such as lactose and gluten intolerance, leaky gut syndrome and small intestinal bacterial overgrowth (SIBO).
While chemists/pharmacists remain the dominant channel, the distribution of digestive remedies is widening, with these products increasingly stocked by modern grocery retailers and e-commerce emerging. With the likes of supermarket chain Maxima and the Circle K Lietuva gas station network now stocking digestive remedies, these products are becoming more accessible to consumers, which will provide a boost to sales growth over the course of the forecast period.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Digestive Remedies research and analysis database.
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