Digestive remedies continues to register moderate current value growth during the pandemic, including in 2021. People have digestive problems due to stress and over eating, as they’re confined to their homes.
In Ukraine, herbal\traditional products were commonly used for combating indigestion problems, with people knowing which herbs to brew for specific indigestion problems. They gathered plants and dried them at home but that trend is fading out, as busier, more modern lifestyles take over.
Multinationals lead digestive remedies in Ukraine in 2020 with international players Sanofi-Aventis Ukraine, Berlin-Chemie and Abbott Products maintaining the top positions and together account for over half of value sales. These players benefit from their early entry, wide portfolio of branded medicines, focus on the most popular digestive remedies, especially digestive enzymes, and attention to nationwide distribution.
Digestive remedies will register steady, moderate constant value growth over the forecast period. Over the forecast period, more people will become more concerned with healthy lifestyles and buy better-quality food, as the economy recovers from COVID-19.
The average age of the Ukrainian population continues to increase, with the number of citizens aged 65 and older growing over the forecast period. This will benefit digestive remedies, as older consumers tend to experience digestive discomfort on a more regular basis.
Innovations in paediatric products could offer players opportunities for growth in the forecast period, particularly if supported with promotional campaigns with an educational focus. Currently companies offer variants which are suitable for both adults and children such as Smecta from Ipsen, as self-medication is not as common in children in this product area as it is in other illnesses.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Digestive Remedies industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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