During the forecast period, the premiumisation trend is set to re-emerge in both wet and particularly dry dog food, buoyed by an anticipated post-pandemic economic rebound and heightened local consumer interest in health and wellness, which many owners will also apply to their pets. The rate of growth in retail volume sales of dog food will be moderate, as the canine population begins to expand again.
Large players like Mars and Nestlé will likely struggle to hold onto the gains they made in the wake of the pandemic. The aforementioned health and wellness trend will be a significant driver of this, as it will serve to pique the interest of consumers in brands from small manufacturers with a strong health and wellness positioning.
E-commerce is likely to continue to grow in importance as a distribution channel for dog food throughout the forecast period. However, its rate of expansion will slow as demand begins to mature.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of wet and dry dog food.See All of Our Definitions
This report originates from Passport, our Dog Food research and analysis database.
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