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Country Report

Dog Food in

Dog Food in Canada

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Internet retailing continues to shake up dog food distribution

Internet retailing is changing the competitive environment in dog food. The channel saw significant growth over the review period with online pet specialists gradually taking value share from modern grocery retailers such as supermarkets and hypermarkets.

Greater popularity of smaller dogs drives specialised product development

Small breeds of dogs are becoming increasingly popular in Canada, with their population growing at a faster rate than the populations of medium and large dogs. Smaller dogs are easier to look after and require less living space, which suits retired people downsizing their homes.

Humanisation trend also drives product development, with quality and natural ingredients key

Many Canadian households consider their pet dogs as members of the family. The humanisation trend determines the types of food that owners give to their dogs.

COMPETITIVE LANDSCAPE

Nestlé and Mars continue to lead, despite specialist brands’ focus on super-premium, therapeutic and niche demand

Nestlé Purina PetCare Co and Mars Canada Inc remain the leading players in dog food with their well-known branded products, presence in both wet and dry dog food and widespread distribution through both mass and specialist retailers. Nestlé continues to focus on the Purina family (Purina Dog Chow, Purina ONE, Purina Beneful, Purina Alpo, Purina Pro Plan and Purina Beggin’), key products in mid-priced and premium dog food, whilst Mars’ strength continues to lie in Iam, Eukanuba, Pedigree and Cesar, again leading products within mid-priced and premium dog food.

Shifts in distribution observed as more owners seek out the convenience and discounts offered by internet retailing

Modern grocery retailers still lead dog food as they offer owners a chance to buy food for their pets alongside their regular weekly shop. Pet superstores also remain key as owners appreciate the low prices and opportunity to interact with trained sales staff.

US dog food manufacturers retain their position although Canadian manufacturers are finding increasing favour amongst dog owners

US dog food brands still account for the majority of sales. However, Canadian manufacturers’ increasing focus on natural and organic product offerings continues to gain them dog food sales.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Canada?
What are the major brands in Canada?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Canada - Category analysis

HEADLINES

PROSPECTS

Internet retailing continues to shake up dog food distribution

Greater popularity of smaller dogs drives specialised product development

Humanisation trend also drives product development, with quality and natural ingredients key

COMPETITIVE LANDSCAPE

Nestlé and Mars continue to lead, despite specialist brands’ focus on super-premium, therapeutic and niche demand

Shifts in distribution observed as more owners seek out the convenience and discounts offered by internet retailing

US dog food manufacturers retain their position although Canadian manufacturers are finding increasing favour amongst dog owners

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Canada - Industry Overview

EXECUTIVE SUMMARY

Premiumisation and humanisation continue to characterise pet care

Premium pet food performs well, benefitting from owners’ concerns for their pets’ health

Natural, organic and Canadian brands gain popularity

Internet retailing takes significant share from modern grocery retailers, whilst pet specialist retailers continue to lead and diversify

Steady growth forecast for pet care through new product innovation and trading up to premium products by pet owners

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Internet retailing continues to shake up dog food distribution

Greater popularity of smaller dogs drives specialised product development

Humanisation trend also drives product development, with quality and natural ingredients key

COMPETITIVE LANDSCAPE

Nestlé and Mars continue to lead, despite specialist brands’ focus on super-premium, therapeutic and niche demand

Shifts in distribution observed as more owners seek out the convenience and discounts offered by internet retailing

US dog food manufacturers retain their position although Canadian manufacturers are finding increasing favour amongst dog owners

Samples

Overview

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Table of Contents

Dog Food in Canada - Category analysis

HEADLINES

PROSPECTS

Internet retailing continues to shake up dog food distribution

Greater popularity of smaller dogs drives specialised product development

Humanisation trend also drives product development, with quality and natural ingredients key

COMPETITIVE LANDSCAPE

Nestlé and Mars continue to lead, despite specialist brands’ focus on super-premium, therapeutic and niche demand

Shifts in distribution observed as more owners seek out the convenience and discounts offered by internet retailing

US dog food manufacturers retain their position although Canadian manufacturers are finding increasing favour amongst dog owners

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Canada - Industry Overview

EXECUTIVE SUMMARY

Premiumisation and humanisation continue to characterise pet care

Premium pet food performs well, benefitting from owners’ concerns for their pets’ health

Natural, organic and Canadian brands gain popularity

Internet retailing takes significant share from modern grocery retailers, whilst pet specialist retailers continue to lead and diversify

Steady growth forecast for pet care through new product innovation and trading up to premium products by pet owners

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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