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Dog Food in Canada

April 2021

In 2021, dog food in Canada will witness slowed current value growth as the artificially boosted growth seen in 2020 begins to stabilise. In response to the COVID-19 pandemic, dog food performed exceptionally well for several reasons. Firstly, the dog population increased significantly due to many consumers wanting companionship during lockdown. Likewise, with more time being spent at home, dog-owners became more receptive to the needs of their pets and therefore spent more on premium and specia

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Overview:

Understand the latest market trends and future growth opportunities for the Dog Food industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dog Food industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dog Food in Canada report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dog Food in Canada?
  • Which are the leading brands in Dog Food in Canada?
  • How are products distributed in Dog Food in Canada?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?

Dog Food in Canada - Category analysis

KEY DATA FINDINGS

2021 IMPACT

Slowed growth as Canadians return to pre pandemic norms in 2021
New product launches follow similar trends to those witnessed in human food such as more natural varieties
Nestlé Purina PetCare Co and Mars Canada remain the leading players in 2021

RECOVERY AND OPPORTUNITIES

Dog food returns to pre pandemic norms whilst the humanisation and premiumisation trends continue to develop
E-commerce and digital marketing will continue to gather pace
Innovations focus on sustainability and health and wellness

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2016-2021 Table 2 Dog Population 2016-2021 Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020 Table 4 Sales of Dog Food by Category: Volume 2016-2021 Table 5 Sales of Dog Food by Category: Value 2016-2021 Table 6 Sales of Dog Food by Category: % Volume Growth 2016-2021 Table 7 Sales of Dog Food by Category: % Value Growth 2016-2021 Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021 Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021 Table 10 NBO Company Shares of Dog Food: % Value 2016-2020 Table 11 LBN Brand Shares of Dog Food: % Value 2017-2020 Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020 Table 13 Distribution of Dog Food by Format: % Value 2016-2021 Table 14 Forecast Sales of Dog Food by Category: Volume 2021-2026 Table 15 Forecast Sales of Dog Food by Category: Value 2021-2026 Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026 Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

Pet Care in Canada - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?

MARKET INDICATORS

Table 18 Pet Populations 2016-2021

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2016-2021 Table 20 Sales of Pet Care by Category: Value 2016-2021 Table 21 Sales of Pet Food by Category: % Volume Growth 2016-2021 Table 22 Sales of Pet Care by Category: % Value Growth 2016-2021 Table 23 NBO Company Shares of Pet Food: % Value 2016-2020 Table 24 LBN Brand Shares of Pet Food: % Value 2017-2020 Table 25 NBO Company Shares of Dog and Cat Food: % Value 2016-2020 Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020 Table 27 Penetration of Private Label in Pet Care by Category: % Value 2016-2021 Table 28 Distribution of Pet Care by Format: % Value 2016-2021 Table 29 Distribution of Pet Care by Format and Category: % Value 2021 Table 30 Distribution of Dog and Cat Food by Format: % Value 2016-2021 Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2021 Table 32 Forecast Sales of Pet Food by Category: Volume 2021-2026 Table 33 Forecast Sales of Pet Care by Category: Value 2021-2026 Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026 Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Dog Food research and analysis database.

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