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Country Report

Dog Food in

Dog Food in Canada

22 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing product development in food for small dogs

Small breed dogs became more popular in Canada according to Euromonitor International’s data. Accounting for very slightly more than one quarter of the entire dog population in 2017, the small dog population grew faster compared to the medium and large dog populations.

Humanisation of pets continues to drive growth in dog food

Dogs are increasingly viewed as family members in many Canadian households, which trend led to the commercialisation of a vast range of food, goods and services. The demand for premium dog food continued to rise as more dog owners searched for high-quality meals and treats for their companions.

Alternative proteins attract more attention

Alternative proteins are not only a new solution for dogs that are allergic to beef or chicken, but also offer some unique tastes they might love. Although demand remained relatively niche, some manufacturers came up with new recipes with alternative meat proteins, including kangaroo, alligator and rabbit, as well as some vegetarian proteins such as chickpeas and lentils.

COMPETITIVE LANDSCAPE

Nestlé Purina PetCare Co remains the leading player in dog food

Competing at different price points with its economy, mid-priced and premium brands, Nestlé Purina PetCare Co remained the leading player in dog food in Canada in 2017, with distribution through both major mass channels and pet speciality stores. Its strong position was supported by a portfolio of well-known brand names including the addition of the premium brand Merrick Backcountry, after the purchase of Merrick Pet Care in 2015.

Canadian manufacturers hold a strong position in dog food

Despite US producers of dog food brands continuing to account for a major sales share in dog food, Canadian manufacturers gained dog food sales with increasingly natural and organic product offerings. Pet owners tend to view “Made-in-Canada” brands more positively as most of these manufacturers are independent from large corporations, which are perceived as being more profit driven.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Canada?
What are the major brands in Canada?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Canada - Category analysis

HEADLINES

PROSPECTS

Increasing product development in food for small dogs

Humanisation of pets continues to drive growth in dog food

Alternative proteins attract more attention

COMPETITIVE LANDSCAPE

Nestlé Purina PetCare Co remains the leading player in dog food

Canadian manufacturers hold a strong position in dog food

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in Canada - Industry Overview

EXECUTIVE SUMMARY

Pet care records another year of solid growth

Humanisation of pets remains a major trend in pet food

Producers of natural pet food brands thrive in Canada

Massive online growth opportunities exist in pet care

Pet care is expected to register steady growth in Canada

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing product development in food for small dogs

Humanisation of pets continues to drive growth in dog food

Alternative proteins attract more attention

COMPETITIVE LANDSCAPE

Nestlé Purina PetCare Co remains the leading player in dog food

Canadian manufacturers hold a strong position in dog food

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Canada - Category analysis

HEADLINES

PROSPECTS

Increasing product development in food for small dogs

Humanisation of pets continues to drive growth in dog food

Alternative proteins attract more attention

COMPETITIVE LANDSCAPE

Nestlé Purina PetCare Co remains the leading player in dog food

Canadian manufacturers hold a strong position in dog food

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Canada - Industry Overview

EXECUTIVE SUMMARY

Pet care records another year of solid growth

Humanisation of pets remains a major trend in pet food

Producers of natural pet food brands thrive in Canada

Massive online growth opportunities exist in pet care

Pet care is expected to register steady growth in Canada

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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