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Country Report

Dog Food in

Dog Food in Colombia

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Value continues rising at a faster pace than volume

Retail sales of dog food in Colombia have been struggling to grow in volume terms in 2019 and 2020, but are more dynamic in current value terms. Although the dog population continues growing in Colombia, driven in part by increasing calls to adopt homeless pets, many of the new dogs are small dogs, as this is more convenient for owners to keep them in smaller homes, with this consequently having an effect on the amount of dog food that is being consumed.

Treats continues to record dynamic growth

Treats for dogs is a dynamic category that continues to benefit from higher levels of humanisation of pets, which leads to owners thinking of their pets as children. This is contributing to improving the quality and value of the treats, with treats currently developing towards more specialised products, and not just limited to rewards for good behaviour or learning new skills.

While e-commerce is seeing very strong growth it is still something of a niche retailing channel

E-commerce continues to grow rapidly in Colombia, and dog food has been benefiting from this trend. This is mostly because of the convenience in purchasing dog food in this way, especially with home delivery of heavy bags of dry dog food as well as the wide range of products on offer, but also because with pets increasingly being as part of the family, owners buy their dog food along with their own groceries.

COMPETITIVE LANDSCAPE

Economy players upgrading their products, but price remains key for most local consumers

Companies in the economy segment have benefited from the dynamism in demand. Leading companies like Solla, with Nutre Can, or Italcol with Italcan, for example, although competing in the economy segment, have been upgrading their packaging and formulations as well as increasing segmentation, not only by age but also by the kind of activity that the dog is used to.

Despite the importance of price, there is still an element of premiumisation in dog food

Premiumisation in dog food is increasing, driving sales of brands like Agility Gold from Italcol, as well as being seen in the entry of new brands, such as Taste of the Wild or Evolve. Evolve, for example, includes grain-free dog food in its offer.

Discounters expanding the presence of private label products in dog food

Private label, although still holding a relatively small share in dog food, continues to develop, driven not only by retailers like supermarkets and hypermarkets, but also by the increasing presence of dog food at discounters under their private label lines. For example, D1 has its Magic Friends line, mostly present in the economy segment.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Colombia?
What are the major brands in Colombia?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Colombia - Category analysis

HEADLINES

PROSPECTS

Value continues rising at a faster pace than volume

Treats continues to record dynamic growth

While e-commerce is seeing very strong growth it is still something of a niche retailing channel

COMPETITIVE LANDSCAPE

Economy players upgrading their products, but price remains key for most local consumers

Despite the importance of price, there is still an element of premiumisation in dog food

Discounters expanding the presence of private label products in dog food

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in Colombia - Industry Overview

EXECUTIVE SUMMARY

Rising cat and dog populations will continue to driving growth

Humanisation an increasingly important trend in pet care

Premium products doing well in dog and cat food

Discounters benefit from consumers who prioritise price

Good growth potential as the market develops

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Value continues rising at a faster pace than volume

Treats continues to record dynamic growth

While e-commerce is seeing very strong growth it is still something of a niche retailing channel

COMPETITIVE LANDSCAPE

Economy players upgrading their products, but price remains key for most local consumers

Despite the importance of price, there is still an element of premiumisation in dog food

Discounters expanding the presence of private label products in dog food

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Dog Food in Colombia - Category analysis

HEADLINES

PROSPECTS

Value continues rising at a faster pace than volume

Treats continues to record dynamic growth

While e-commerce is seeing very strong growth it is still something of a niche retailing channel

COMPETITIVE LANDSCAPE

Economy players upgrading their products, but price remains key for most local consumers

Despite the importance of price, there is still an element of premiumisation in dog food

Discounters expanding the presence of private label products in dog food

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Colombia - Industry Overview

EXECUTIVE SUMMARY

Rising cat and dog populations will continue to driving growth

Humanisation an increasingly important trend in pet care

Premium products doing well in dog and cat food

Discounters benefit from consumers who prioritise price

Good growth potential as the market develops

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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