Consumers are expected to maintain the adoption of healthier habits in the form of better food in their search to ensure they have a healthy life. This trend in turn is set to include their pets.
Grupo Nutresa is set to enter the dog food category for the first time in a bid to complement its portfolio with products to suit a growing population of pets. Being one of the largest players in mass consumption, it is expected to stimulate great dynamism to the category, due to its existing distribution chain and financial clout, which would make this brand a strong competitor in the Colombian market.
Hard discounters have been a hugely successful channel in Colombia, bringing an offer of private label and high quality standards. This has supported and created opportunities for consumers to try new categories.
Dog treats and mixers is still a small category, but with plenty of potential. As such, its sales will continue to see dynamic growth in Colombia over the forecast period.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of wet and dry dog food.See All of Our Definitions
This report originates from Passport, our Dog Food research and analysis database.
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