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Country Report

Dog Food in

Dog Food in Colombia

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Households downgrade to more affordable options

The economic slowdown caused a substantial drop in the growth of dog food retail volume and value sales in 2017. A VAT (value-added tax) increase impacted the purchasing power of Colombians and informed a move towards economy dry dog food.

Growing awareness of pet care

Dogs are increasingly seen as family members rather than as animals. For example, a dog may be a substitute for a childless couple, a companion for the divorced or lonely or simply a loved and valued addition to a family or household.

Economy products and bulk sales grow in popularity

The move towards cheaper products created opportunities for more retailers. Economy products cater to a price-sensitive population.

COMPETITIVE LANDSCAPE

Competition moves towards lower-priced nutritional products

As the range of dog food widens and diversifies, production volumes and retail volume sales continued to rise in 2017. While Colombians seek a healthy diet for their pet, price is the priority.

Producers look to natural alternatives to offset the risk of food-related sickness

Veterinarians are concerned that products contain too high levels of seasonings and preservatives and that consumption may cause sickness or disease for dogs. The launch of BARF (Biologically Appropriate Raw Food) is an attempt to improve the health, longevity and reproductive capacity of dogs and return them to a natural diet.

Healthy growth rates expected over the forecast period

It is said that the impact of the economic downturn has already been absorbed by consumers and a strong growth trend is anticipated in the short to medium term. Some players are focusing on exponential growth while others are more conservative.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Colombia?
What are the major brands in Colombia?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Colombia - Category analysis

HEADLINES

PROSPECTS

Households downgrade to more affordable options

Growing awareness of pet care

Economy products and bulk sales grow in popularity

COMPETITIVE LANDSCAPE

Competition moves towards lower-priced nutritional products

Producers look to natural alternatives to offset the risk of food-related sickness

Healthy growth rates expected over the forecast period

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in Colombia - Industry Overview

EXECUTIVE SUMMARY

Growing awareness of pet care in the country

Human services and food trends are being replicated for pets

Competitive environment fosters development

Expansion and development of pet care distribution

High growth expectations for the forecast period

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Households downgrade to more affordable options

Growing awareness of pet care

Economy products and bulk sales grow in popularity

COMPETITIVE LANDSCAPE

Competition moves towards lower-priced nutritional products

Producers look to natural alternatives to offset the risk of food-related sickness

Healthy growth rates expected over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Dog Food in Colombia - Category analysis

HEADLINES

PROSPECTS

Households downgrade to more affordable options

Growing awareness of pet care

Economy products and bulk sales grow in popularity

COMPETITIVE LANDSCAPE

Competition moves towards lower-priced nutritional products

Producers look to natural alternatives to offset the risk of food-related sickness

Healthy growth rates expected over the forecast period

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Colombia - Industry Overview

EXECUTIVE SUMMARY

Growing awareness of pet care in the country

Human services and food trends are being replicated for pets

Competitive environment fosters development

Expansion and development of pet care distribution

High growth expectations for the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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