The population of pet dogs in the country is expected to increase in the forecast period. Dogs are considered family members, and now regulations in Colombia make it easier, for example, to fly with them in the cabin of aeroplanes.
Dog treats and mixers is still a small category, but with plenty of potential, and sales will continue to see dynamic growth in Colombia over the forecast period. The development of functional treats, that remain more orientated towards oral care, is expected to continue, but indulgent treats like ice cream, brownies, cookies (but cookies that more resemble a cookie for humans, for example with apple and oats) are anticipated to see the fastest developments, with local brands such as Natural Select exploiting the segment.
In the forecast period, e-commerce is expected to remain the most dynamic channel for dog food sales, not only as a result of the rapid expansion of platforms like Laika, but also from the development of the channel among pet shops and pet superstores that will continue moving towards an omnichannel strategy (Puppis, for example). The promise of on-time delivery, different payment methods, including cash when the order is delivered, and the possibility of having scheduled orders, as well as the integration of different services (insurance, vet visits or online consultations etc) are factors that will continue driving the development of e-commerce for dog food throughout the forecast period.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of wet and dry dog food.See All of Our Definitions
This report originates from Passport, our Dog Food research and analysis database.
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