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Country Report

Dog Food in

Dog Food in Colombia

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Small dogs in vogue

There is a growing trend towards smaller dogs, which has affected volume sales of dog food and the types of dog food sold. For example, dog coats and dog carriers tend to be bought for smaller dogs as they tend to be more affected by the weather and are also light enough to be carried around when necessary.

Despite the humanisation trend, many consumers are trading down

During 2018, many dog owners continued to trade down when buying dog food in part due to the rise of discounters in the country offering lower cost pet food. This move towards cheaper products has created opportunities for more retailers.

Highly niche online retailing channel experiences exponential growth

While internet retailing remains a small channel for dog food, it is experiencing dynamic growth, in accordance with an increasingly digitally-connected population. In addition to the convenience of home delivery, especially for heavy bags of dry dog food, the internet offers a wider variety of choice.

COMPETITIVE LANDSCAPE

Small consumer niche attracted to benefits of raw dog food

There is a small but growing trend towards natural or raw dog food (Biologically Appropriate Raw Food - BARF) in Colombia, with a small handful of consumers buying such products online. Many of these small producers and start-ups are focusing on producing natural food for dogs in a bid to provide the best nutrition and highest quality food possible that is produced to well-defined technical processes and controls.

Growing competition in wet dog food

Competition is growing, especially in wet dog food, which remains a highly immature and undeveloped category. As such, it is expected to grow and advance, featuring a wider variety of products and more extensive competition across all categories of wet dog food.

Growing interest in healthy food for dogs but price remains key

Veterinary clinics, pet specialists and dog food manufacturers are increasingly promoting dog food for specific conditions and needs, such as digestive problems and allergies, with such products typically positioned in the premium and super premium segments. Awareness as to the benefits of a healthy diet for one’s dog is gathering pace.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Colombia?
What are the major brands in Colombia?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Colombia - Category analysis

HEADLINES

PROSPECTS

Small dogs in vogue

Despite the humanisation trend, many consumers are trading down

Highly niche online retailing channel experiences exponential growth

COMPETITIVE LANDSCAPE

Small consumer niche attracted to benefits of raw dog food

Growing competition in wet dog food

Growing interest in healthy food for dogs but price remains key

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Colombia - Industry Overview

EXECUTIVE SUMMARY

Growth in cat and small dog population presents opportunities

Macroeconomic uncertainty plays into the hands of discounters

Wider offer boosts competition

Good growth potential as the market develops

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Small dogs in vogue

Despite the humanisation trend, many consumers are trading down

Highly niche online retailing channel experiences exponential growth

COMPETITIVE LANDSCAPE

Small consumer niche attracted to benefits of raw dog food

Growing competition in wet dog food

Growing interest in healthy food for dogs but price remains key

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Dog Food in Colombia - Category analysis

HEADLINES

PROSPECTS

Small dogs in vogue

Despite the humanisation trend, many consumers are trading down

Highly niche online retailing channel experiences exponential growth

COMPETITIVE LANDSCAPE

Small consumer niche attracted to benefits of raw dog food

Growing competition in wet dog food

Growing interest in healthy food for dogs but price remains key

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Colombia - Industry Overview

EXECUTIVE SUMMARY

Growth in cat and small dog population presents opportunities

Macroeconomic uncertainty plays into the hands of discounters

Wider offer boosts competition

Good growth potential as the market develops

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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