The leading dairy group, Copag, has diversified its portfolio and entered the pet care industry. In 2022, the player is planning to introduce a new line of economy dog food called Aydi, and this will further drive the growth of dog food in the country.
Despite the boost to e-commerce seen during the pandemic years, as consumers were forced to shop online, this came from a low base and online sales are not continuing at the same pace. Instead, the slump in e-commerce will further drive traffic in physical stores, such as hypermarkets and pet stores, and increase sales of dog food in these channels.
As restrictions lift following the lockdowns and challenges surrounding travel, there is a return to informal selling methods. For example, informal markets, such as Kria’a in Casablanca, pose direct competition to established pet food brands.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of wet and dry dog food.See All of Our Definitions
This report originates from Passport, our Dog Food research and analysis database.
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