Dog food in Morocco is set to continue its sluggish performance over the forecast period for several reasons, with ongoing difficult economic conditions and declining disposable incomes being key. This will entail further reduced pet adoption and will also prompt more households to abandon their pets.
Wet dog food is expected to post modest growth over the forecast period and will likely see its share slightly eroded by the rising popularity of dry dog food, increasingly viewed as a more convenient and economic alternative and helped by several launches of new products. Wet dog food is relatively high-cost and is mostly available in hypermarkets and supermarkets, while dry dog food is popular and enjoys wider availability even in traditional grocery stores where it is sold unpackaged per weight.
While supermarkets and hypermarkets lead sales of dog food in Morocco, veterinary clinics is showing dynamism that suggests potential for further growth for the channel over the forecast period. Several new clinics have opened in large cities such as Rabat, Marrakech, Casablanca and Agadir, offering a wide variety of products, brands and services.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of wet and dry dog food.See All of Our Definitions
This report originates from Passport, our Dog Food research and analysis database.
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