Dog Food in Morocco

May 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Dog Food industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dog Food industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dog Food in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dog Food in Morocco?
  • Which are the leading brands in Dog Food in Morocco?
  • How are products distributed in Dog Food in Morocco?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
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Dog Food in Morocco - Category analysis

KEY DATA FINDINGS

Dog ownership declines as consumers return to work and grapple with money woes, while players attempt to lure pet owners with new product launches and promotions
Rise in home-made dog meals curbs growth of prepared dog food, though shift to low-cost products supports overall rise
Dry dog food remains preferred choice for local consumers
Dog food to face persistent struggles during forecast period
Wet dog food will suffer continued consumer preference for dry dog food
Growth potential held by expansion of veterinary clinics and small local grocers, while dog treats and mixers faces further decline
Table 1 Dog Owning Households: % Analysis 2018-2023
Table 2 Dog Population 2018-2023
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023
Summary 1 Dog Food by Price Band 2023
Table 4 Sales of Dog Food by Category: Volume 2018-2023
Table 5 Sales of Dog Food by Category: Value 2018-2023
Table 6 Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 7 Sales of Dog Food by Category: % Value Growth 2018-2023
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023
Table 10 NBO Company Shares of Dog Food: % Value 2018-2022
Table 11 LBN Brand Shares of Dog Food: % Value 2019-2022
Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022
Table 13 Distribution of Dog Food by Format: % Value 2018-2023
Table 14 Forecast Sales of Dog Food by Category: Volume 2023-2028
Table 15 Forecast Sales of Dog Food by Category: Value 2023-2028
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028

Pet Care in Morocco - Industry Overview

Pet care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for pet care?
Table 18 Pet Populations 2018-2023
Table 19 Sales of Pet Food by Category: Volume 2018-2023
Table 20 Sales of Pet Care by Category: Value 2018-2023
Table 21 Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 22 Sales of Pet Care by Category: % Value Growth 2018-2023
Table 23 NBO Company Shares of Pet Food: % Value 2018-2022
Table 24 LBN Brand Shares of Pet Food: % Value 2019-2022
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2018-2022
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2018-2023
Table 28 Distribution of Pet Care by Format: % Value 2018-2023
Table 29 Distribution of Pet Care by Format and Category: % Value 2023
Table 30 Distribution of Dog and Cat Food by Format: % Value 2018-2023
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2023
Table 32 Forecast Sales of Pet Food by Category: Volume 2023-2028
Table 33 Forecast Sales of Pet Care by Category: Value 2023-2028
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 2 Research Sources
The following categories and subcategories are included:

Dog Food

  • Dog Treats and Mixers
    • Economy Dry Dog Food
    • Mid-Priced Dry Dog Food
      • Premium Therapeutic Dry Dog Food
      • Premium Non-Therapeutic Dry Dog Food
    • Economy Wet Dog Food
    • Mid-Priced Wet Dog Food
      • Premium Therapeutic Wet Dog Food
      • Premium Non-Therapeutic Wet Dog Food

Dog Food

This is the aggregation of wet and dry dog food.

See All of Our Definitions
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This report originates from Passport, our Dog Food research and analysis database.

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