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Dog Food in Morocco
June 2022
PROSPECTS AND OPPORTUNITIES
New entrant tipped to drive the growth of dog food over the forecast period, along with premium health and wellness trends
The leading dairy group, Copag, has diversified its portfolio and entered the pet care industry. In 2022, the player is planning to introduce a new line of economy dog food called Aydi, and this will further drive the growth of dog food in the country.
Physical stores tipped to record positive growth due to the decline in e-commerce, but online shopping still holds benefits
Despite the boost to e-commerce seen during the pandemic years, as consumers were forced to shop online, this came from a low base and online sales are not continuing at the same pace. Instead, the slump in e-commerce will further drive traffic in physical stores, such as hypermarkets and pet stores, and increase sales of dog food in these channels.
Informal markets such as Kria’a Souk bounce back to success after the lockdowns
As restrictions lift following the lockdowns and challenges surrounding travel, there is a return to informal selling methods. For example, informal markets, such as Kria’a in Casablanca, pose direct competition to established pet food brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Morocco report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Dog Food in Morocco?
Which are the leading brands in Dog Food in Morocco?
How are products distributed in Dog Food in Morocco?
How is the rise of e-commerce impacting the retail environment and consumer engagement?
How are fashions and values in human food echoed in food for pets?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
Dog Food in Morocco - Category analysis
KEY DATA FINDINGS
2022 DEVELOPMENTS
Moderate growth supported by highly diversified range of products to suit all budgets
Increase of commodity prices in Morocco may impact the price of dog food, as price-sensitive consumers feed their pets scraps to economise
Mars Morocco continues to lead dog food thanks to strength of popular brand Pedigree
PROSPECTS AND OPPORTUNITIES
New entrant tipped to drive the growth of dog food over the forecast period, along with premium health and wellness trends
Physical stores tipped to record positive growth due to the decline in e-commerce, but online shopping still holds benefits
Informal markets such as Kria’a Souk bounce back to success after the lockdowns
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2017-2022Table 2 Dog Population 2017-2022Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 1 Dog Food by Price Band 2022Table 4 Sales of Dog Food by Category: Volume 2017-2022Table 5 Sales of Dog Food by Category: Value 2017-2022Table 6 Sales of Dog Food by Category: % Volume Growth 2017-2022Table 7 Sales of Dog Food by Category: % Value Growth 2017-2022Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022Table 10 NBO Company Shares of Dog Food: % Value 2017-2021Table 11 LBN Brand Shares of Dog Food: % Value 2018-2021Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021Table 13 Distribution of Dog Food by Format: % Value 2017-2022Table 14 Forecast Sales of Dog Food by Category: Volume 2022-2027Table 15 Forecast Sales of Dog Food by Category: Value 2022-2027Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
Pet Care in Morocco - Industry Overview
EXECUTIVE SUMMARY
Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 18 Pet Populations 2017-2022
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2017-2022Table 20 Sales of Pet Care by Category: Value 2017-2022Table 21 Sales of Pet Food by Category: % Volume Growth 2017-2022Table 22 Sales of Pet Care by Category: % Value Growth 2017-2022Table 23 NBO Company Shares of Pet Food: % Value 2017-2021Table 24 LBN Brand Shares of Pet Food: % Value 2018-2021Table 25 NBO Company Shares of Dog and Cat Food: % Value 2017-2021Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021Table 27 Distribution of Pet Care by Format: % Value 2017-2022Table 28 Distribution of Pet Care by Format and Category: % Value 2022Table 29 Distribution of Dog and Cat Food by Format: % Value 2017-2022Table 30 Distribution of Dog and Cat Food by Format and Category: % Value 2022Table 31 Forecast Sales of Pet Food by Category: Volume 2022-2027Table 32 Forecast Sales of Pet Care by Category: Value 2022-2027Table 33 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027Table 34 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included: