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Country Report

Dog Food in

Dog Food in Morocco

21 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premium segment set to lead sales over the forecast period

In 2018 the premium brands, especially in dry dog food, were still leading in terms of value and volume sales. Brands such as Pedigree, Purina and Royal Canin account for a huge chunk of sales in dry dog food in Morocco.

Economy dog food expected to expand

Economy dog food has seen many launches recently, mainly in dry dog food. This is because there is a growing consensus that dry dog food is healthier and also more convenient than wet food.

Growth in online sales

Many online retailers specialising in pet food have recently emerged. These retailers tend to offer different dog food products from a large number of brands and price segments.

COMPETITIVE LANDSCAPE

International players lead dog food

Large international companies, chiefly Mars Inc, lead dog food sales in Morocco. They offer a wide range of dog food brands with strong brand equity and notable recognition.

Dog food environment remains fragmented

Many brands in dog food in Morocco have multiple distributors, which results in variations in the price of the same product. Many individual investors and vets tend to import such international brands from abroad directly from the manufacturer, and thus avoid the costs of intermediaries, resulting in price differences.

Prevalence of black market sales

The fact that Morocco is very close to Spain and Algeria offers the opportunity to many unofficial investors to smuggle some of the most recognisable dog food brands into the market, which are then sold either online or through weekly open markets. This affects sales of local businesses and also makes the category more fragmented, as some of the most recognisable brands, such as Royal Canin, Purina, and Pedigree, are smuggled into the market.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Morocco?
What are the major brands in Morocco?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Morocco - Category analysis

HEADLINES

PROSPECTS

Premium segment set to lead sales over the forecast period

Economy dog food expected to expand

Growth in online sales

COMPETITIVE LANDSCAPE

International players lead dog food

Dog food environment remains fragmented

Prevalence of black market sales

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in Morocco - Industry Overview

EXECUTIVE SUMMARY

Pet care market in Morocco continues to grow at a steady rate

Growing health and wellbeing trend drives pet care sales

Mars Morocco maintains leading position in pet care in Morocco in 2017

Supermarkets/hypermarkets is the leading channel in pet care in Morocco

Positive performance expected over forecast period

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in Morocco

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Executive Summary

New Report Guarantee

PROSPECTS

Premium segment set to lead sales over the forecast period

Economy dog food expected to expand

Growth in online sales

COMPETITIVE LANDSCAPE

International players lead dog food

Dog food environment remains fragmented

Prevalence of black market sales

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Morocco - Category analysis

HEADLINES

PROSPECTS

Premium segment set to lead sales over the forecast period

Economy dog food expected to expand

Growth in online sales

COMPETITIVE LANDSCAPE

International players lead dog food

Dog food environment remains fragmented

Prevalence of black market sales

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Morocco - Industry Overview

EXECUTIVE SUMMARY

Pet care market in Morocco continues to grow at a steady rate

Growing health and wellbeing trend drives pet care sales

Mars Morocco maintains leading position in pet care in Morocco in 2017

Supermarkets/hypermarkets is the leading channel in pet care in Morocco

Positive performance expected over forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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