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Country Report

Dog Food in

Dog Food in Thailand

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dog owners are more aware of the need for proper nutrition, boosting premium sales

Dog food continued to see strong retail volume and current value growth rates in 2020. The dog population continued to rise, and growth continued due to the increasing number of single people, couples without children and the elderly, who enjoy keeping a dog for company.

Pet food launches target small and medium dogs

The trend towards owning small and medium dogs continued in 2020, with growth in the number of large dogs trailing. Large dogs tend to be popular mainly in rural areas, where they are kept for security purposes.

Greater acceptance of dogs in social spaces supports sales of dog treats

Thai society is gradually developing a more relaxed attitude towards the presence of dogs in public spaces, including department stores, shopping centres, community spaces, cafés and restaurants. This gives owners a greater opportunity to bring their dogs out with them to socialise and spend more time with them, supporting the demand for on-the-go dog food.

COMPETITIVE LANDSCAPE

Mars still leads, with constant innovation contributing to growth

Mars Thailand retained its overall leadership of dog food in value terms in 2019, and was the only player to hold a double-digit value share. This can be attributed to the popularity of its Pedigree and Cesar brands, which have wide product ranges and high brand loyalty, and are widely distributed via pet shops, supermarkets, hypermarkets and e-commerce.

Emotional marketing used to connect with owners

Jerhigh from Charoen Pokphand Foods remained second in overall dog food in 2019, and continued to strengthen its lead in the fastest growing category, dog treats. This brand is extremely active in new product launches, and was also the first to introduce a pet food vending machine in Thailand.

Dog lovers appreciate the growing number of pet trade fairs and offers

In Thailand, the pet-loving community is becoming bigger and stronger, and more people are treating their dog as a friend or member of the family. This has led to the more frequent organisation of pet trade fairs across the country both by the government and private enterprises.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Thailand?
What are the major brands in Thailand?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Thailand - Category analysis

HEADLINES

PROSPECTS

Dog owners are more aware of the need for proper nutrition, boosting premium sales

Pet food launches target small and medium dogs

Greater acceptance of dogs in social spaces supports sales of dog treats

COMPETITIVE LANDSCAPE

Mars still leads, with constant innovation contributing to growth

Emotional marketing used to connect with owners

Dog lovers appreciate the growing number of pet trade fairs and offers

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

Growing pet population and social factors support strong performance of pet care

Move seen towards high-end products due to pet humanisation and rising incomes

Multinationals lead, but a local company leads share growth

E-commerce gains ground by offering convenience and variety

Greater awareness and increasing pet ownership will support forecast period sales

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dog owners are more aware of the need for proper nutrition, boosting premium sales

Pet food launches target small and medium dogs

Greater acceptance of dogs in social spaces supports sales of dog treats

COMPETITIVE LANDSCAPE

Mars still leads, with constant innovation contributing to growth

Emotional marketing used to connect with owners

Dog lovers appreciate the growing number of pet trade fairs and offers

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Thailand - Category analysis

HEADLINES

PROSPECTS

Dog owners are more aware of the need for proper nutrition, boosting premium sales

Pet food launches target small and medium dogs

Greater acceptance of dogs in social spaces supports sales of dog treats

COMPETITIVE LANDSCAPE

Mars still leads, with constant innovation contributing to growth

Emotional marketing used to connect with owners

Dog lovers appreciate the growing number of pet trade fairs and offers

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

Growing pet population and social factors support strong performance of pet care

Move seen towards high-end products due to pet humanisation and rising incomes

Multinationals lead, but a local company leads share growth

E-commerce gains ground by offering convenience and variety

Greater awareness and increasing pet ownership will support forecast period sales

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

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