Competitive Landscape
Mars Thailand Inc and Perfect Companion Retain Leading Positions Amid Market Shifts
Dog food in Thailand revealed a moderately concentrated landscape in 2025, with Mars Thailand Inc and Perfect Companion Co Ltd holding 13% value share each. Both companies have lost ground since the beginning of the review period, with Mars falling from 17% and Perfect Companion down from 20% in 2020, suggesting growing competition from other players.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Thailand?
- Which are the leading brands in Dog Food in Thailand?
- How are products distributed in Dog Food in Thailand?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Thailand - Category analysis
Key Data Insights
Dog Food Summary
Strong Growth Driven by Pet Humanisation Amid Economic Challenges
Multifunctionality and Preventive Care Drive Thai Dog Food Innovation
Holistic Nutrition and Behavioural Benefits Redefine Dog Treats
Local Dog Owners to Drive Demand for Premium and Functional Nutrition
Dry Dog Food to Sustain Volume Dominance, While Treats Will Accelerate Value Growth
Omnichannel Retail Set to Reshape Brand Strategies and Growth
Mars Thailand Inc and Perfect Companion Retain Leading Positions Amid Market Shifts
Supermarkets, Hypermarkets and Pet Shops Lead While Traditional Retail Declines
Rapid Growth of Online Channels Reshapes Shopping Behaviour and Retail Strategies
Clinical Nutrition and Ingredient Transparency Shape New Formulations
Therapeutic Diets and All-In-One Solutions Redefine the Category
Advanced Formulations Drive Import Substitution and Margin Expansion
Pet Care in Thailand - Industry Overview
2026 Developments
Key Data Insights
Premium Brands Capture Value Amid Price Polarisation and Shifting Consumer Priorities
Functional Nutrition and Diagnostic Products Reshape Thai Pet Care
Omnichannel Strategies and E-Commerce Drive Distribution Shifts
Ageing Pet Care Demands and Premium Growth to Drive Future Expansion
Smart Technology and Sustainability Set to Redefine Pet Care Innovation and Convenience
Longevity Focus, Tech Convenience and Sustainability Will Create New Business Imperatives
Leading Manufacturers Retain Positions through Omnichannel and Quality Focus
Pet Shops Maintains Leadership by Offering Specialised Products and In-Store Advice
Retail E-Commerce Reshapes Purchasing Habits with Convenience and Subscriptions
Human-Grade Formulations Elevate Nutritional Standards
Diagnostic Capabilities Transform Everyday Hygiene Items
Sustainable Materials and Format Adaptations for Digital Retail
Country Reports Disclaimer
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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