The dog population is forecast to continue to grow in the forecast period, which will lead to a continued increase in demand for dog food, with rises in both retail volume and current value terms. In addition, during COVID-19 people had more time to spend with their pets, and therefore developed a strong bond with them.
Dog food is dominated by international players, with Mars Thailand maintaining its overall leadership of dog food in value terms in 2021. Global companies dominate in several categories, such as mid-priced and premium dog food, supported by their premium image and high quality perception.
Domestic brands are seeing innovation, both in terms of existing companies launching new products and the entry of new brands. For example, Jerhigh More from Charoen Pokphand Foods PCL launched a new grain-free formula in dry dog food, Terpene Stick in dog treats, and Jerhigh Superfood Stew & Panna Cotta, which is a meal set for dogs.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of wet and dry dog food.See All of Our Definitions
This report originates from Passport, our Dog Food research and analysis database.
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