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Country Report

Dog Food in

Dog Food in Thailand

24 pages, Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dog owners become increasingly aware of need for proper nutrition

Thai consumers are becoming increasingly informed about what constitutes a proper diet for their dogs. Traditionally, owners used to feed their dogs food scraps.

Pet food targets popular small and medium dogs

The trend for owning small and medium dogs continued in 2019, with the number of large dogs trailing as they tend to be more popular in rural areas where they are kept for security purposes. Small and medium dogs remain popular in Thailand due to the limited space in many households, particularly in cramped apartments in urban areas, in addition to the lower costs involved when feeding them.

Greater acceptance of dogs in social spaces supports sales of dog treats

Thai society is gradually developing a more relaxed attitude towards the presence of dogs in public spaces, including department stores, shopping centres, community spaces, cafés, and restaurants. This gives owners a greater opportunity to bring their dogs out with them to socialise and spend more time with them, supporting the demand for on-the-go dog food, particularly dog treats, with the latter recording the strongest current value and volume growth within dog food in 2019.

COMPETITIVE LANDSCAPE

Mars still leads, but dog treats leader, Charoen, differentiates with novel distribution and corporate social responsibility (CSR) policy

Mars retained its overall leadership of dog food in 2018. This can be attributed to the popularity of its Pedigree and Cesar brands, which are widely distributed via pet shops, supermarkets, hypermarkets and internet retailing.

Emotional marketing still used to connect with owners

Emotional marketing is still used to both connect with consumers and build brand equity. It enables dog food manufacturers to stand out from the competition and convey their unique selling points, whilst also trying to develop a bond with owners.

Local players offer premium products at lower prices, whilst dog treats sees much innovation

An increasing number of small and large local players began to understand the opportunities of offering premium products in 2018. Local production means that they are able to offer consumers premium dog food at a lower price compared to imported products, with local brands including Great Titan, Dogster, Bone and Raw, Bake n Bone, Dogkery and Bok Bok.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Thailand?
What are the major brands in Thailand?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Thailand - Category analysis

HEADLINES

PROSPECTS

Dog owners become increasingly aware of need for proper nutrition

Pet food targets popular small and medium dogs

Greater acceptance of dogs in social spaces supports sales of dog treats

COMPETITIVE LANDSCAPE

Mars still leads, but dog treats leader, Charoen, differentiates with novel distribution and corporate social responsibility (CSR) policy

Emotional marketing still used to connect with owners

Local players offer premium products at lower prices, whilst dog treats sees much innovation

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

Rising pet humanisation trend supports strong performance of pet care

High number of stray animals leads to further sales due to sympathetic Thais

Online marketing is effective strategy for boosting sales

Internet retailing continues to gain ground by offering convenience and variety

Greater awareness and increasing pet ownership will support forecast period sales

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dog owners become increasingly aware of need for proper nutrition

Pet food targets popular small and medium dogs

Greater acceptance of dogs in social spaces supports sales of dog treats

COMPETITIVE LANDSCAPE

Mars still leads, but dog treats leader, Charoen, differentiates with novel distribution and corporate social responsibility (CSR) policy

Emotional marketing still used to connect with owners

Local players offer premium products at lower prices, whilst dog treats sees much innovation

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Dog Food in Thailand - Category analysis

HEADLINES

PROSPECTS

Dog owners become increasingly aware of need for proper nutrition

Pet food targets popular small and medium dogs

Greater acceptance of dogs in social spaces supports sales of dog treats

COMPETITIVE LANDSCAPE

Mars still leads, but dog treats leader, Charoen, differentiates with novel distribution and corporate social responsibility (CSR) policy

Emotional marketing still used to connect with owners

Local players offer premium products at lower prices, whilst dog treats sees much innovation

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

Rising pet humanisation trend supports strong performance of pet care

High number of stray animals leads to further sales due to sympathetic Thais

Online marketing is effective strategy for boosting sales

Internet retailing continues to gain ground by offering convenience and variety

Greater awareness and increasing pet ownership will support forecast period sales

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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