Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Dog Food in

Dog Food in the US

May 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Grains back in favour among some consumers

The pet humanisation trend has been prevalent in the US for a long time, with households in urban areas in particular treating their dogs as a member of the family. Previously, this trend has often benefited indulgent dog food options, including products that take inspiration from human cuisine.

E-commerce continues to record dynamic growth, driven by Chewy and Amazon

Pet superstores continued to lead the distribution of dog food in 2020, thanks to the wide range and personal service offered in these stores. However, the channel lost further share to internet retailing, which continued to record a dynamic performance, overtaking hypermarkets to become the second biggest distribution channel for dog food in the US in 2019.

Increasing small dog population limits volume growth but encourages pampering

The small dog population continues to grow at a faster rate than the population of medium-sized and large dogs. There are various factors behind this trend, including more consumers moving to urban and densely populated areas, where living space is at more of a premium.

COMPETITIVE LANDSCAPE

Nestlé and Mars lead dog food, with JM Smucker and General Mills on their tails

While Nestlé Purina PetCare and Mars continue to lead dog food in NBO terms, the competitive landscape is significantly concentrated in the hands of large multinational food conglomerates, with Nestlé, Mars, JM Smucker and General Mills, all of which are major players in human food, accounting for almost two thirds of value sales between them in GBO terms in dog food in 2019. This concentration was increased by major acquisitions in the latter part of the review period.

Blue Buffalo continues to grow on the back of new innovations

Blue Buffalo continued to gain value share in dog food in 2019, maintaining its status as one of the more dynamic players in this category over the review period. It helps to attract dog owners and drive sales through it regular innovations.

Sustainability and functional products increasingly to the fore

There is an increasing focus on sustainability in dog food. This can come in the form of sustainable packaging or sustainable ingredients, for example.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in USA?
What are the major brands in USA?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Want to find out more about this report?

Request more information

Dog Food in the US - Category analysis

HEADLINES

PROSPECTS

Grains back in favour among some consumers

E-commerce continues to record dynamic growth, driven by Chewy and Amazon

Increasing small dog population limits volume growth but encourages pampering

COMPETITIVE LANDSCAPE

Nestlé and Mars lead dog food, with JM Smucker and General Mills on their tails

Blue Buffalo continues to grow on the back of new innovations

Sustainability and functional products increasingly to the fore

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in the US - Industry Overview

EXECUTIVE SUMMARY

Pet care continues growing, helped by the humanisation and premiumisation trends

Mass premium brands drive rethink in distribution of premium brands

Private label continues to grow as food multinationals acquire pet care players

E-commerce continues to make strong gains in pet care

Continued growth ahead for pet care

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Grains back in favour among some consumers

E-commerce continues to record dynamic growth, driven by Chewy and Amazon

Increasing small dog population limits volume growth but encourages pampering

COMPETITIVE LANDSCAPE

Nestlé and Mars lead dog food, with JM Smucker and General Mills on their tails

Blue Buffalo continues to grow on the back of new innovations

Sustainability and functional products increasingly to the fore

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Dog Food in the US - Category analysis

HEADLINES

PROSPECTS

Grains back in favour among some consumers

E-commerce continues to record dynamic growth, driven by Chewy and Amazon

Increasing small dog population limits volume growth but encourages pampering

COMPETITIVE LANDSCAPE

Nestlé and Mars lead dog food, with JM Smucker and General Mills on their tails

Blue Buffalo continues to grow on the back of new innovations

Sustainability and functional products increasingly to the fore

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in the US - Industry Overview

EXECUTIVE SUMMARY

Pet care continues growing, helped by the humanisation and premiumisation trends

Mass premium brands drive rethink in distribution of premium brands

Private label continues to grow as food multinationals acquire pet care players

E-commerce continues to make strong gains in pet care

Continued growth ahead for pet care

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports