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Country Report

Dog Food in

Dog Food in the US

25 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Internet retailing is poised for dramatic growth

The rise of internet retailing in dog food in recent years has been nothing short of incredible. In only two years (between 2015 and 2017), internet retailing’s value share in dog food expanded by six percentage points.

Value sales are set to outpace volume sales as humanisation trends continue

The average unit price of dog food rose again in 2017, continuing a decade-long trend. On one hand, consumers increasingly view their dogs as members of the family, leading them to trade up from economy and mid-priced brands to premium offerings that sell at higher unit prices.

Pricing pressure is expected as consumers seek value

While urbanisation, millennials, Latinos and humanisation trends all promise future price and value sales growth in dog food, several threats will dampen this over the forecast period. For instance, dramatic growth in internet retailing will result in fierce price-competition among retailers.

COMPETITIVE LANDSCAPE

Major acquisitions transform the competitive landscape

In response to the challenges posed by changing consumer preferences and drastic channel shifts, dog food manufacturers turned to acquisitions to bolster their product portfolios in 2018. As a result, the competitive landscape in dog food changed dramatically in a level of upheaval not seen since Mars Inc’s acquisition of the Iams brand from The Procter & Gamble Co in 2014.

Brands previously exclusive to pet specialists go mainstream

For decades, exclusive distribution through pet specialist retail channels helped dog food brands maintain a premium image. As a result, pet shops and pet superstores became necessary destinations for dog owners looking to buy high-end foods.

Super-premium brands seek to adapt to new channel dynamics

The disruption created by the dramatic growth of internet retailing has been most keenly felt at the premium end of dog food. Higher-income consumers who buy premium foods are most likely to shop online, whilst the higher retail margins on these products create more opportunity for online retailers to undercut the competition on price.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in USA?
What are the major brands in USA?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in the US - Category analysis

HEADLINES

PROSPECTS

Internet retailing is poised for dramatic growth

Value sales are set to outpace volume sales as humanisation trends continue

Pricing pressure is expected as consumers seek value

COMPETITIVE LANDSCAPE

Major acquisitions transform the competitive landscape

Brands previously exclusive to pet specialists go mainstream

Super-premium brands seek to adapt to new channel dynamics

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in the US - Industry Overview

EXECUTIVE SUMMARY

Trends converge to create disruption in pet care

“Mass premium” trends break down long-standing barriers

Acquisitions proliferate as big manufacturers expand their reach

E-commerce explodes

Humanisation trends among millennials are expected to drive future growth

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Internet retailing is poised for dramatic growth

Value sales are set to outpace volume sales as humanisation trends continue

Pricing pressure is expected as consumers seek value

COMPETITIVE LANDSCAPE

Major acquisitions transform the competitive landscape

Brands previously exclusive to pet specialists go mainstream

Super-premium brands seek to adapt to new channel dynamics

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in the US - Category analysis

HEADLINES

PROSPECTS

Internet retailing is poised for dramatic growth

Value sales are set to outpace volume sales as humanisation trends continue

Pricing pressure is expected as consumers seek value

COMPETITIVE LANDSCAPE

Major acquisitions transform the competitive landscape

Brands previously exclusive to pet specialists go mainstream

Super-premium brands seek to adapt to new channel dynamics

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in the US - Industry Overview

EXECUTIVE SUMMARY

Trends converge to create disruption in pet care

“Mass premium” trends break down long-standing barriers

Acquisitions proliferate as big manufacturers expand their reach

E-commerce explodes

Humanisation trends among millennials are expected to drive future growth

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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