Sustainability concerns are expected to remain relevant within dog food, more so from a supply chain perspective. With pet owners more preoccupied with maintaining their dogs’ standard of living amid tightened budgets, sustainability claims such as packaging and sourcing will remain “nice to have” attributes.
With premium non-therapeutic wet dog food showing the strongest resilience in both value and volume growth terms, consumer interest in this segment is expected to continue throughout the forecast period. Products of particular interest are cooked refrigerated products, which align with trends in pet naturalisation.
With primary food categories facing slower volume growth triggered by economic pressures and population slowdowns, dog treats and mixers offers further development opportunities over the forecast period. While consumers are expected to continue treating their dogs, overall trends in pet care naturalisation and humanisation will cause shifts in the types of treats they seek.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of wet and dry dog food.See All of Our Definitions
This report originates from Passport, our Dog Food research and analysis database.
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