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Country Report

Dog Food in

Dog Food in the US

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Moving beyond humanisation with rising demand for biologically appropriate nutrition

The pet humanisation trend has been prevalent in the US for a long time, with households in urban areas in particular treating their dogs as a member of the family. Previously, this trend has often benefited indulgent dog food options, including products that take inspiration from human cuisine.

Chewy and Amazon disrupt distribution by offering online convenience and advice

Pet superstores continued to lead the distribution of dog food in 2019, thanks to the wide range and personal service offered in these stores. However, the channel lost further share to internet retailing, which continued its dynamic ascension, overtaking supermarkets to become the third-largest distribution channel for dog food in the US.

Fur baby trend limits volume growth but encourages premium pampering

The small dog population continues to grow at a faster rate than the pet population of medium and large dogs. There are various factors behind this trend, including more consumers moving to urban and densely populated areas where living space is at more of a premium.

COMPETITIVE LANDSCAPE

Fresh impetus for premium dog food, while private label upgrades image

Fresh/refrigerated dog food is performing well in the US as part of the premiumisation and pet humanisation trends, with consumers looking for the best food for their pets. This demand is also being partly driven by the closer resemblance of this food to human food, which is still important as a psychological draw to dog owners, while it also generally offers biologically appropriate nutrition.

Packaged food giants on shopping spree in dog food

A number of major acquisitions shook up shares towards the end of the review period, with the notable entrance of two packaged food giants. The biggest development came in April 2018 when General Mills, a leading packaged food player with no existing presence in dog food, acquired Blue Buffalo Pet Products Inc in a deal valued at USD8 billion.

Vets and pet shops under pressure as online players woo owners with advice

Sales of dog food through veterinary clinics continued to decline in 2019, although sales of premium therapeutic dry and wet dog food are still growing in both current value and volume terms. A shift away from veterinary clinics is partly due to the greater availability of information relating to dog health and nutrition, both online and from in-store sales assistants in pet shops and superstores.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in USA?
What are the major brands in USA?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in the US - Category analysis

HEADLINES

PROSPECTS

Moving beyond humanisation with rising demand for biologically appropriate nutrition

Chewy and Amazon disrupt distribution by offering online convenience and advice

Fur baby trend limits volume growth but encourages premium pampering

COMPETITIVE LANDSCAPE

Fresh impetus for premium dog food, while private label upgrades image

Packaged food giants on shopping spree in dog food

Vets and pet shops under pressure as online players woo owners with advice

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in the US - Industry Overview

EXECUTIVE SUMMARY

Humanisation evolves, with growing demand for biologically appropriate nutrition

Online disruptors and mass premium brands shake up premium scene

Private label boosted by online giants, while food multinationals snap up pet care players

Subscription-based orders and personal guidance propel internet retailing

Heavy investment, nutrition-focused owners and online innovation to drive growth

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Moving beyond humanisation with rising demand for biologically appropriate nutrition

Chewy and Amazon disrupt distribution by offering online convenience and advice

Fur baby trend limits volume growth but encourages premium pampering

COMPETITIVE LANDSCAPE

Fresh impetus for premium dog food, while private label upgrades image

Packaged food giants on shopping spree in dog food

Vets and pet shops under pressure as online players woo owners with advice

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in the US - Category analysis

HEADLINES

PROSPECTS

Moving beyond humanisation with rising demand for biologically appropriate nutrition

Chewy and Amazon disrupt distribution by offering online convenience and advice

Fur baby trend limits volume growth but encourages premium pampering

COMPETITIVE LANDSCAPE

Fresh impetus for premium dog food, while private label upgrades image

Packaged food giants on shopping spree in dog food

Vets and pet shops under pressure as online players woo owners with advice

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in the US - Industry Overview

EXECUTIVE SUMMARY

Humanisation evolves, with growing demand for biologically appropriate nutrition

Online disruptors and mass premium brands shake up premium scene

Private label boosted by online giants, while food multinationals snap up pet care players

Subscription-based orders and personal guidance propel internet retailing

Heavy investment, nutrition-focused owners and online innovation to drive growth

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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