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Country Report

Dog Food in

Dog Food in Belgium

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing premiumisation results in croquettes, beers and ice cream treats for dogs, with the humanisation trend influencing these launches

Premiumisation continues to gain momentum in dog treats, with owners increasingly willing to spend more money on treats for their animals. In addition, the pet humanisation trend results in more dog owners using treats to show their pets how much they love them.

Dog food that offers healthy eating and clean labels drives premiumisation, while building consumer loyalty and trust

The increasing incidence of dog obesity has led dog owners to become better educated about how to feed their pets a more nutritionally balanced diet. Sales of products that are tailored to the specific needs of a dog in terms of its breed, age and size are rising.

Increased urbanisation and busier lifestyles are increasing purchases of smaller dogs, limiting volume sales of dog food

COMPETITIVE LANDSCAPE

Mars Belgium retains its lead; however, premiumisation and new, healthy offerings pose a threat to the traditional dog food player

Mars Belgium and Royal Canin Benelux lead the competitive landscape in 2019, with Mars Belgium retaining the overall lead, offering top products Pedigree, followed by Royal Canin.

Dog treats are continuing to record high levels of growth, as competitors focus on innovation, premiumisation, and natural, healthy treats for dogs

Private label players are leading innovation, offering premium, natural choices, and food developed for pets’ specific needs

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Belgium?
What are the major brands in Belgium?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Belgium - Category analysis

HEADLINES

PROSPECTS

Growing premiumisation results in croquettes, beers and ice cream treats for dogs, with the humanisation trend influencing these launches

Dog food that offers healthy eating and clean labels drives premiumisation, while building consumer loyalty and trust

Increased urbanisation and busier lifestyles are increasing purchases of smaller dogs, limiting volume sales of dog food

COMPETITIVE LANDSCAPE

Mars Belgium retains its lead; however, premiumisation and new, healthy offerings pose a threat to the traditional dog food player

Dog treats are continuing to record high levels of growth, as competitors focus on innovation, premiumisation, and natural, healthy treats for dogs

Private label players are leading innovation, offering premium, natural choices, and food developed for pets’ specific needs

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in Belgium - Industry Overview

EXECUTIVE SUMMARY

Premiumisation boosts value sales in pet care, however, growing urbanisation and the rise in ownership of smaller pets, impacts volume sales

Humanisation, health and wellness and premiumisation shape the pet care landscape in 2020

International players continue to lead the landscape, however, Mars Belgium and Nestlé Purina PetCare struggle against the rise of premiumisation

E-commerce continues to increase; however, supermarkets and pet superstores are still the most popular places to purchase pet care

Increased spending on premium food, treats, accessories, and sustainable, eco-friendly pet care products, will boost growth over the forecast period

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing premiumisation results in croquettes, beers and ice cream treats for dogs, with the humanisation trend influencing these launches

Dog food that offers healthy eating and clean labels drives premiumisation, while building consumer loyalty and trust

Increased urbanisation and busier lifestyles are increasing purchases of smaller dogs, limiting volume sales of dog food

COMPETITIVE LANDSCAPE

Mars Belgium retains its lead; however, premiumisation and new, healthy offerings pose a threat to the traditional dog food player

Dog treats are continuing to record high levels of growth, as competitors focus on innovation, premiumisation, and natural, healthy treats for dogs

Private label players are leading innovation, offering premium, natural choices, and food developed for pets’ specific needs

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Overview

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Table of Contents

Dog Food in Belgium - Category analysis

HEADLINES

PROSPECTS

Growing premiumisation results in croquettes, beers and ice cream treats for dogs, with the humanisation trend influencing these launches

Dog food that offers healthy eating and clean labels drives premiumisation, while building consumer loyalty and trust

Increased urbanisation and busier lifestyles are increasing purchases of smaller dogs, limiting volume sales of dog food

COMPETITIVE LANDSCAPE

Mars Belgium retains its lead; however, premiumisation and new, healthy offerings pose a threat to the traditional dog food player

Dog treats are continuing to record high levels of growth, as competitors focus on innovation, premiumisation, and natural, healthy treats for dogs

Private label players are leading innovation, offering premium, natural choices, and food developed for pets’ specific needs

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Belgium - Industry Overview

EXECUTIVE SUMMARY

Premiumisation boosts value sales in pet care, however, growing urbanisation and the rise in ownership of smaller pets, impacts volume sales

Humanisation, health and wellness and premiumisation shape the pet care landscape in 2020

International players continue to lead the landscape, however, Mars Belgium and Nestlé Purina PetCare struggle against the rise of premiumisation

E-commerce continues to increase; however, supermarkets and pet superstores are still the most popular places to purchase pet care

Increased spending on premium food, treats, accessories, and sustainable, eco-friendly pet care products, will boost growth over the forecast period

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

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