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Country Report

Dog Food in

Dog Food in Belgium

24 pages, Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Space limitations result in a popularity surge for smaller dog breeds

Belgians are showing an increasing interest in smaller dog breeds such as Chihuahuas and Jack Russells, with this being particularly the case among those aged 34 and below. This can be partly attributed to increasing urbanisation and busier lifestyles, with fewer households having outside space for dogs, thus opting for either smaller breeds.

Obese dogs and owners’ interest in formulations drive sales of tailored nutrition

The increasing incidence of dog obesity has led dog owners to become better educated about how to feed their pets a more nutritionally balanced diet. Sales of products that are tailored to the specific needs of a dog in terms of its breed, age and size are rising.

Demand for natural ingredients takes hold in dog treats

Premiumisation continues to gain momentum in dog treats, with owners increasingly willing to spend more money on treats for their animals. In addition, the pet humanisation trend results in more dog owners using treats to show their pets how much they love them.

COMPETITIVE LANDSCAPE

A shift in focus for Mars to ensure it retains its lead

Mars remained the clear leader in dog food in 2018 but continued to see its value share slowly decline. This can be partly attributed to the threat posed by the premiumisation trend to its mid-priced Pedigree brand.

Premium therapeutic brands go mainstream in grocery retailers in 2018

Premium therapeutic brands were the best performers in 2018 due to increasing demand from dog owners for food that is tailored to their dogs’ size, breed and age. Having previously mainly been available mainly through veterinary clinics, such brands as Hill's Science Plan and Royal Canin Veterinary Diets are benefiting from increased availability in supermarkets and hypermarkets, where they are picked up along with other groceries.

Belgian producers accommodate all budgets

Private label ranges from Belgian pet superstore chain Maxi Zoo and hypermarket player Carrefour are expanding into all price segments to appeal to all shoppers. No longer is private label a cheap alternative as manufacturers rise to the challenge of producing pet food that is nutritious and affordable, offering serious competition to their household name rivals.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Belgium?
What are the major brands in Belgium?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Belgium - Category analysis

HEADLINES

PROSPECTS

Space limitations result in a popularity surge for smaller dog breeds

Obese dogs and owners’ interest in formulations drive sales of tailored nutrition

Demand for natural ingredients takes hold in dog treats

COMPETITIVE LANDSCAPE

A shift in focus for Mars to ensure it retains its lead

Premium therapeutic brands go mainstream in grocery retailers in 2018

Belgian producers accommodate all budgets

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Belgium - Industry Overview

EXECUTIVE SUMMARY

New animal-related laws could limit future sales

Value growth driven by premiumisation

Changing shopping habits and proactive private label producers pose a threat to the multinationals

Internet retailing boosted by subscription services as grocery retailers are forced to diversify

Tailored nutrition and natural options support the forecast performance

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Space limitations result in a popularity surge for smaller dog breeds

Obese dogs and owners’ interest in formulations drive sales of tailored nutrition

Demand for natural ingredients takes hold in dog treats

COMPETITIVE LANDSCAPE

A shift in focus for Mars to ensure it retains its lead

Premium therapeutic brands go mainstream in grocery retailers in 2018

Belgian producers accommodate all budgets

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Dog Food in Belgium - Category analysis

HEADLINES

PROSPECTS

Space limitations result in a popularity surge for smaller dog breeds

Obese dogs and owners’ interest in formulations drive sales of tailored nutrition

Demand for natural ingredients takes hold in dog treats

COMPETITIVE LANDSCAPE

A shift in focus for Mars to ensure it retains its lead

Premium therapeutic brands go mainstream in grocery retailers in 2018

Belgian producers accommodate all budgets

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Belgium - Industry Overview

EXECUTIVE SUMMARY

New animal-related laws could limit future sales

Value growth driven by premiumisation

Changing shopping habits and proactive private label producers pose a threat to the multinationals

Internet retailing boosted by subscription services as grocery retailers are forced to diversify

Tailored nutrition and natural options support the forecast performance

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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