A shift from economy and mid-priced dry and wet dog food is expected over the forecast period and the polarisation of economy versus premium as see in other Western European markets will not reach Belgium. People no longer able to afford premium and super premium products are set to shift temporarily to mid-priced in the short term; however, premium brands are expected to remain leaders of growth.
Premiumisation promoted the dynamism of premium wet dog food, and value sales are expected to grow significantly over the forecast period. Dog Chef started by selling wet dog food and has recently launched its first dry kibble.
Inflationary measures forced consumers to prioritise essential products over soft commodities, leading to slower volume growth than expected for treats in 2022. Nonetheless, the pet humanisation trend will again benefit this area of the market as dog owners want to spoil their pets and offer them the best quality products.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of wet and dry dog food.See All of Our Definitions
This report originates from Passport, our Dog Food research and analysis database.
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