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Dog Food in Egypt
June 2022
PROSPECTS AND OPPORTUNITIES
Premiumisation and pet humanisation expected to encourage new product development
Egyptian dog owners have become increasingly invested in finding the best options for their pet companions and this is expected to fuel strong demand for premium dry and wet dog food over the forecast period. Players are likely to focus on launching products, with higher quality, human-grade ingredients, as well as natural and organic options.
Local players see opportunities in offering healthy dog food
Seeing the strong potential in dog food more local players are expected to enter the market over the forecast period. For example, another new player named Happy Tails has created a range of packaged dry dog food that claims to offer a balanced nutrition, with its products made from all natural ingredients and including probiotics and superfood.
E-commerce looks set for further gains thanks to offer of value and convenience
E-commerce has taken off since the outbreak of COVID-19 and it is expected to build on the strong gains seen in dog food over the forecast period, with consumers now more familiar with the value and convenience of shopping online. To attract more shoppers, e-commerce players are likely to focus on offering special prices, discounts, bulk deals, free delivery and more on both international and local brands but mostly well-known global brands such as Royal Canin, Pedigree and Dog Chow.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Egypt report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Dog Food in Egypt?
Which are the leading brands in Dog Food in Egypt?
How are products distributed in Dog Food in Egypt?
How is the rise of e-commerce impacting the retail environment and consumer engagement?
How are fashions and values in human food echoed in food for pets?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
Dog Food in Egypt - Category analysis
KEY DATA FINDINGS
2022 DEVELOPMENTS
New draft law aims to further regulate dog ownership
Fresh dog food a growing market trend
Local players focus on using natural and healthy ingredients
PROSPECTS AND OPPORTUNITIES
Premiumisation and pet humanisation expected to encourage new product development
Local players see opportunities in offering healthy dog food
E-commerce looks set for further gains thanks to offer of value and convenience
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2017-2022Table 2 Dog Population 2017-2022Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 1 Dog Food by Price Band 2022Table 4 Sales of Dog Food by Category: Volume 2017-2022Table 5 Sales of Dog Food by Category: Value 2017-2022Table 6 Sales of Dog Food by Category: % Volume Growth 2017-2022Table 7 Sales of Dog Food by Category: % Value Growth 2017-2022Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022Table 10 NBO Company Shares of Dog Food: % Value 2017-2021Table 11 LBN Brand Shares of Dog Food: % Value 2018-2021Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021Table 13 Distribution of Dog Food by Format: % Value 2017-2022Table 14 Forecast Sales of Dog Food by Category: Volume 2022-2027Table 15 Forecast Sales of Dog Food by Category: Value 2022-2027Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
Pet Care in Egypt - Industry Overview
EXECUTIVE SUMMARY
Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 18 Pet Populations 2017-2022
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2017-2022Table 20 Sales of Pet Care by Category: Value 2017-2022Table 21 Sales of Pet Food by Category: % Volume Growth 2017-2022Table 22 Sales of Pet Care by Category: % Value Growth 2017-2022Table 23 NBO Company Shares of Pet Food: % Value 2017-2021Table 24 LBN Brand Shares of Pet Food: % Value 2018-2021Table 25 NBO Company Shares of Dog and Cat Food: % Value 2017-2021Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021Table 27 Distribution of Pet Care by Format: % Value 2017-2022Table 28 Distribution of Pet Care by Format and Category: % Value 2022Table 29 Distribution of Dog and Cat Food by Format: % Value 2017-2022Table 30 Distribution of Dog and Cat Food by Format and Category: % Value 2022Table 31 Forecast Sales of Pet Food by Category: Volume 2022-2027Table 32 Forecast Sales of Pet Care by Category: Value 2022-2027Table 33 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027Table 34 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included: