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Country Report

Dog Food in

Dog Food in Egypt

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

High customs tariffs make value growth soar

The September 2018 introduction of higher customs tariffs on imported products such as dog food (up from 30% to 40%) means that 2019 continues to see very high prices for dog food. These have been brought in as the government regards dog food as a luxury item and wants to stimulate local production.

Humanisation leads to increasing demand for fresh food

Humanisation continues to gain hold in Egypt in 2019. As a result, there is increasing demand for fresh food via social media pages such as Facebook as well as increasing demand for packaged fresh food.

Expansion of homes with gardens expands dog population, despite high Muslim population

Dog ownership continues to increase in Egypt, albeit from a comparatively low base due to the fact that over 90% of the population is Muslim and many people avoid contact with dogs. The expansion of new compounds and homes with gardens creates a good environment where dogs can exercise and can be housed with little problem.

COMPETITIVE LANDSCAPE

Nestlé SA continues to lead dog food even in the face of price rises

Nestlé SA continued to lead dog food in GBO terms in 2018 despite price hikes on imported dog food. Nestlé SA is a well-known company in Egypt and its brands are visible both online and offline, in both wet and dry dog food and in mid-priced and premium price points.

Mars Inc remains in second place in GBO terms with dog food across price points

Mars Inc remained in second place, behind Nestlé SA, in GBO terms in 2018. The company owns both Mars and Royal Canin brands, and is present across price points in wet and dry dog food and dog treats, with brands including Pedigree, Eukanuba, Loyal and Royal Canin, amongst others.

Dog friendly cafés become increasingly popular

Whilst Pets Corner Café in Alexandria in the north of Egypt was the first café allowing pet owners and pet lovers to socialise together, other cafés in Cairo are starting to become dog friendly in 2018-2019. Cafés such as Ampersand Eatery in Zamalek in Cairo now allow entrance to dogs with their owners and offer dogs a bowl of water on arrival.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Egypt?
What are the major brands in Egypt?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Egypt - Category analysis

HEADLINES

PROSPECTS

High customs tariffs make value growth soar

Humanisation leads to increasing demand for fresh food

Expansion of homes with gardens expands dog population, despite high Muslim population

COMPETITIVE LANDSCAPE

Nestlé SA continues to lead dog food even in the face of price rises

Mars Inc remains in second place in GBO terms with dog food across price points

Dog friendly cafés become increasingly popular

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Higher customs tariffs impede sales of imported dog and cat food but growing pet ownership has a positive impact on the market overall

Innovation continues despite price hikes, but most Egyptians cannot afford to buy packaged pet food

International players, popular with upper-income consumers, continue to lead in value terms

Supermarkets and pet shops continue to dominate as the former offers extensive product range at reasonable prices whilst the latter offers personal service

Pet care likely to enjoy better volume sales over the forecast period

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Distribution of Pet Care by Format: % Value 2014-2019
Table 28 Distribution of Pet Care by Format and Category: % Value 2019
Table 29 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 30 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 31 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 32 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 33 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

High customs tariffs make value growth soar

Humanisation leads to increasing demand for fresh food

Expansion of homes with gardens expands dog population, despite high Muslim population

COMPETITIVE LANDSCAPE

Nestlé SA continues to lead dog food even in the face of price rises

Mars Inc remains in second place in GBO terms with dog food across price points

Dog friendly cafés become increasingly popular

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Egypt - Category analysis

HEADLINES

PROSPECTS

High customs tariffs make value growth soar

Humanisation leads to increasing demand for fresh food

Expansion of homes with gardens expands dog population, despite high Muslim population

COMPETITIVE LANDSCAPE

Nestlé SA continues to lead dog food even in the face of price rises

Mars Inc remains in second place in GBO terms with dog food across price points

Dog friendly cafés become increasingly popular

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Higher customs tariffs impede sales of imported dog and cat food but growing pet ownership has a positive impact on the market overall

Innovation continues despite price hikes, but most Egyptians cannot afford to buy packaged pet food

International players, popular with upper-income consumers, continue to lead in value terms

Supermarkets and pet shops continue to dominate as the former offers extensive product range at reasonable prices whilst the latter offers personal service

Pet care likely to enjoy better volume sales over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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