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Country Report

Dog Food in

Dog Food in Egypt

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Healthy growth continues, fuelled by higher-income dog owners with strong spending power

Dog food in Egypt continues to show both current value and volume growth, fuelled by sales of dry dog food and treats. Dog food continues to rise in price, partly fuelled by the 2018 higher customs tariffs on imported products such as dog food (rising from 30% to 40%).

New pet ownership licenses promote responsible standards as dogs continue to rise in popularity as pets

Egypt has issued new pet ownership license requirements, whereby all dog owners must report their pet as being free from rabies on a license which is paid for and renewed on an annual basis. This step was pushed for by animal rights activists and it is anticipated that the license fee will be in further increased in 2020.

Increasing number of brands offering fresh food to meet dog owners’ high standards

The trend for fresh, raw dog food continues, with an increasing number of brands offering such products, along with online platforms (such as Facebook) encouraging owners to prepare their pet’s food at home. For example, Dog Fresh Food offers home-made fresh food for cats and dogs, promoted as prolonging pets’ lives as it offers full nutritional value and is custom made to requirements.

COMPETITIVE LANDSCAPE

Nestlé Purina PetCare Co continues to lead by a large margin, thanks to global player’s strong presence and reputation

Nestlé Purina PetCare Co continues to be the undisputed leader in dog food, with its top brand Dog Chow (along with its smaller brands, Puppy Chow, Alpo and Mighty Dog). There is a significant gap between Nestlé Purina PetCare Co and second-in-place, Royal Canin SA, with its Royal Canin brand.

Ongoing promotions on specialised online platforms help boost sales of dry dog food

Specialised online platforms are becoming increasingly popular and attracting dog owners with continuous offers on dry dog food brands, such as Pedigree (from Mars Inc) and Miglior Cane (from Morando SpA). As fresh dog food becomes more popular, with the ongoing promotions citing it as nutritionally superior, dry dog food brands are feeling the need to compete.

Three Snouts is the up-and-coming premium dog treat to watch, thanks to the combined factors of imported quality ingredients and local production

A rising star product in dog treats worthy of note is Three Snouts from The Dog Bakery (not yet showing in the data). These are promoted as premium dog treats which are made from German ingredients and lovingly crafted in Egypt, maintaining a balance of high quality imported goods, with reasonable prices as can be offered from a local brand.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Egypt?
What are the major brands in Egypt?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Egypt - Category analysis

HEADLINES

PROSPECTS

Healthy growth continues, fuelled by higher-income dog owners with strong spending power

New pet ownership licenses promote responsible standards as dogs continue to rise in popularity as pets

Increasing number of brands offering fresh food to meet dog owners’ high standards

COMPETITIVE LANDSCAPE

Nestlé Purina PetCare Co continues to lead by a large margin, thanks to global player’s strong presence and reputation

Ongoing promotions on specialised online platforms help boost sales of dry dog food

Three Snouts is the up-and-coming premium dog treat to watch, thanks to the combined factors of imported quality ingredients and local production

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Pet care performs well thanks to consumers continuing to pamper their animals, despite price hikes seen

Animals rights and responsible ownership lead the trends in pet care

Pet care remains dominated by global players, but competition from domestic brands heats up

Modern grocery still the largest channel, but online platforms, pet shops and veterinarian surgeries are coming to the fore

Pet care will remain healthy, thanks to ongoing popularity of pets and increases in responsible ownership

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Distribution of Pet Care by Format: % Value 2015-2020
Table 28 Distribution of Pet Care by Format and Category: % Value 2020
Table 29 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 30 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 31 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 32 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 33 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Healthy growth continues, fuelled by higher-income dog owners with strong spending power

New pet ownership licenses promote responsible standards as dogs continue to rise in popularity as pets

Increasing number of brands offering fresh food to meet dog owners’ high standards

COMPETITIVE LANDSCAPE

Nestlé Purina PetCare Co continues to lead by a large margin, thanks to global player’s strong presence and reputation

Ongoing promotions on specialised online platforms help boost sales of dry dog food

Three Snouts is the up-and-coming premium dog treat to watch, thanks to the combined factors of imported quality ingredients and local production

Samples

Overview

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Table of Contents

Dog Food in Egypt - Category analysis

HEADLINES

PROSPECTS

Healthy growth continues, fuelled by higher-income dog owners with strong spending power

New pet ownership licenses promote responsible standards as dogs continue to rise in popularity as pets

Increasing number of brands offering fresh food to meet dog owners’ high standards

COMPETITIVE LANDSCAPE

Nestlé Purina PetCare Co continues to lead by a large margin, thanks to global player’s strong presence and reputation

Ongoing promotions on specialised online platforms help boost sales of dry dog food

Three Snouts is the up-and-coming premium dog treat to watch, thanks to the combined factors of imported quality ingredients and local production

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Pet care performs well thanks to consumers continuing to pamper their animals, despite price hikes seen

Animals rights and responsible ownership lead the trends in pet care

Pet care remains dominated by global players, but competition from domestic brands heats up

Modern grocery still the largest channel, but online platforms, pet shops and veterinarian surgeries are coming to the fore

Pet care will remain healthy, thanks to ongoing popularity of pets and increases in responsible ownership

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

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