Egyptian dog owners have become increasingly invested in finding the best options for their pet companions and this is expected to fuel strong demand for premium dry and wet dog food over the forecast period. Players are likely to focus on launching products, with higher quality, human-grade ingredients, as well as natural and organic options.
Seeing the strong potential in dog food more local players are expected to enter the market over the forecast period. For example, another new player named Happy Tails has created a range of packaged dry dog food that claims to offer a balanced nutrition, with its products made from all natural ingredients and including probiotics and superfood.
E-commerce has taken off since the outbreak of COVID-19 and it is expected to build on the strong gains seen in dog food over the forecast period, with consumers now more familiar with the value and convenience of shopping online. To attract more shoppers, e-commerce players are likely to focus on offering special prices, discounts, bulk deals, free delivery and more on both international and local brands but mostly well-known global brands such as Royal Canin, Pedigree and Dog Chow.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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