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Country Report

Dog Food in

Dog Food in Australia

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dog food value sales set to see slow growth in the forecast period

Dog food value sales at constant 2018 prices are set to record a modest CAGR over the forecast period, albeit slightly faster than the value CAGR at constant 2018 prices in the review period. The category’s slow growth is a result of frequent price promotions which became prevalent not only in economy and mid-priced dog food but also in the premium band.

Demand for naturally positioned brands drives sales

Over the forecast period, naturally positioned dog food products are expected to be a key sales driver. Brands with natural positioning benefit from the humanisation trend, which saw pet owners increasingly looking after their pets in the same way they look after themselves.

COMPETITIVE LANDSCAPE

Mars Australia Pty Ltd ranks first in dog food

Mars Australia Pty Ltd remained the leading player in dog food in 2017, with slightly more than one third of total value sales. The company operates across all dog food categories through its extensive portfolio which includes established brands such as Pedigree, Advance, Optimum and My Dog.

Nestlé Purina PetCare Australia retains second place

Nestlé Purina PetCare Australia remained the second largest player in dog food in 2017, albeit with less than half the value share of Mars. Similar to Mars Australia Pty Ltd, the company also has an extensive portfolio and operates in all dog categories.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Australia?
What are the major brands in Australia?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Australia - Category analysis

HEADLINES

PROSPECTS

Dog food value sales set to see slow growth in the forecast period

Demand for naturally positioned brands drives sales

COMPETITIVE LANDSCAPE

Mars Australia Pty Ltd ranks first in dog food

Nestlé Purina PetCare Australia retains second place

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in Australia - Industry Overview

EXECUTIVE SUMMARY

Pet food continues to post value growth despite volume sales decline

Health and wellness trends continue to impact Australia’s pet food industry

Pet food in Australia remains highly consolidated

Internet retailing is the fastest growing channel in 2018

Premiumisation will continue to impact growth

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in Australia

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Executive Summary

New Report Guarantee

PROSPECTS

Dog food value sales set to see slow growth in the forecast period

Demand for naturally positioned brands drives sales

COMPETITIVE LANDSCAPE

Mars Australia Pty Ltd ranks first in dog food

Nestlé Purina PetCare Australia retains second place

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Australia - Category analysis

HEADLINES

PROSPECTS

Dog food value sales set to see slow growth in the forecast period

Demand for naturally positioned brands drives sales

COMPETITIVE LANDSCAPE

Mars Australia Pty Ltd ranks first in dog food

Nestlé Purina PetCare Australia retains second place

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Australia - Industry Overview

EXECUTIVE SUMMARY

Pet food continues to post value growth despite volume sales decline

Health and wellness trends continue to impact Australia’s pet food industry

Pet food in Australia remains highly consolidated

Internet retailing is the fastest growing channel in 2018

Premiumisation will continue to impact growth

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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