Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Dog Food in

Dog Food in Australia

May 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Product recalls emphasise need for better quality control and stimulate demand for raw food

In Australia, the pet food industry is self-regulated, with no current mandatory recall system. Consequently, this makes it difficult for pet owners to be confident in the food they are buying for their pets.

Specification and subscription services on the rise in dog food

Trade sources suggest that following the trend seen in the US, more pet food brands in Australia are moving towards marketing to the specific needs of pets. More breed-specific types of food are appearing on pet superstore shelves, with Black Hawk launching its new Small Adult Breed range for dogs, challenging other established brands that have traditionally sold this level of customised food, such as Eukanuba and Hill’s Science Diet.

Growth in functional treats with further possibilities for alternative protein

Thanks to growing demand for healthier pet food, opportunities in functional nutrition have been widening. This is particularly evident across dog treats and mixers.

COMPETITIVE LANDSCAPE

Mars Australia leads due to its wide product range and heavier focus on premium brands

In 2019, Mars Australia continued to lead dog food, as it has a strong presence across economy, mid-priced and premium dog food in both the wet and dry segments. Within dog treats, Pedigree Schmackos is its standout brand, as is Pedigree in mid-priced wet dog food and My Dog in premium wet dog food.

Black Hawk’s recent growth and marketing endeavours hampered by product recall

In 2019, Blackhawk performed well and expanded its BlackHawk product range of Original and Grain Free dog and cat food products. The company regularly endeavours to raise brand awareness by investing in marketing.

Premium segment attracts new players and private label in addition to industry powerhouses

Mars Australia captured the largest share of sales in premium wet dog food and Nestlé Purina PetCare Australia led premium dry dog food in 2019. This was particularly fruitful for the brands My Dog from Mars and Nestlé’s Purina Supercoat.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Australia?
What are the major brands in Australia?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Want to find out more about this report?

Request more information

Dog Food in Australia - Category analysis

HEADLINES

PROSPECTS

Product recalls emphasise need for better quality control and stimulate demand for raw food

Specification and subscription services on the rise in dog food

Growth in functional treats with further possibilities for alternative protein

COMPETITIVE LANDSCAPE

Mars Australia leads due to its wide product range and heavier focus on premium brands

Black Hawk’s recent growth and marketing endeavours hampered by product recall

Premium segment attracts new players and private label in addition to industry powerhouses

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in Australia - Industry Overview

EXECUTIVE SUMMARY

Pet care remains dynamic thanks to the humanisation trend and innovation

Nutritional benefit and quality ingredients remain paramount in driving humanisation

Smaller players increasingly compete with large traditional leaders

Technology continues to challenge traditional distribution channels

Quality important driver in future sales of pet care

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Product recalls emphasise need for better quality control and stimulate demand for raw food

Specification and subscription services on the rise in dog food

Growth in functional treats with further possibilities for alternative protein

COMPETITIVE LANDSCAPE

Mars Australia leads due to its wide product range and heavier focus on premium brands

Black Hawk’s recent growth and marketing endeavours hampered by product recall

Premium segment attracts new players and private label in addition to industry powerhouses

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Dog Food in Australia - Category analysis

HEADLINES

PROSPECTS

Product recalls emphasise need for better quality control and stimulate demand for raw food

Specification and subscription services on the rise in dog food

Growth in functional treats with further possibilities for alternative protein

COMPETITIVE LANDSCAPE

Mars Australia leads due to its wide product range and heavier focus on premium brands

Black Hawk’s recent growth and marketing endeavours hampered by product recall

Premium segment attracts new players and private label in addition to industry powerhouses

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Australia - Industry Overview

EXECUTIVE SUMMARY

Pet care remains dynamic thanks to the humanisation trend and innovation

Nutritional benefit and quality ingredients remain paramount in driving humanisation

Smaller players increasingly compete with large traditional leaders

Technology continues to challenge traditional distribution channels

Quality important driver in future sales of pet care

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports