In 2023, growth in dog food is still expected to be strongly positive, as the increase in pet adoption, along with a growing number of people spending more time at home over the course of the pandemic, has increased the dog population significantly. The dog treats and mixers category in particular is expected to witness continued strong growth, as the number of treating occasions for bonding, rewarding and training has increased considerably.
The popularity of meal kits for dogs is increasing, as it allows a convenient yet fun experience for pet parents to custom prepare meals for their pets with fresh ingredients. This trend mirrors the shift in consumers opting for dinner mixes and subscription-based services for human food, and also opting to do the same for their pets to ensure freshness and food sourcing information.
As premiumisation and humanisation continue to shape pet care trends in Australia, more pet food brands are expected to mirror human food trends as pet parents want optimum nutrition as well as meal experiences for their dogs. Apart from seeking fresher and more natural ingredients that are sourced sustainably, pet owners are spending more on diets that incorporate human-grade superfoods for nutritionally dense ingredients in their dog’s diet to ensure their health and wellbeing.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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