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Dog Food in Australia
May 2022
PROSPECTS AND OPPORTUNITIES
Food options in different formats and textures expected to witness strong growth
In 2023, growth in dog food is still expected to be strongly positive, as the increase in pet adoption, along with a growing number of people spending more time at home over the course of the pandemic, has increased the dog population significantly. The dog treats and mixers category in particular is expected to witness continued strong growth, as the number of treating occasions for bonding, rewarding and training has increased considerably.
Meal kit services for dogs changing the category landscape
The popularity of meal kits for dogs is increasing, as it allows a convenient yet fun experience for pet parents to custom prepare meals for their pets with fresh ingredients. This trend mirrors the shift in consumers opting for dinner mixes and subscription-based services for human food, and also opting to do the same for their pets to ensure freshness and food sourcing information.
Personalised meal solutions set to pave the way for future growth
As premiumisation and humanisation continue to shape pet care trends in Australia, more pet food brands are expected to mirror human food trends as pet parents want optimum nutrition as well as meal experiences for their dogs. Apart from seeking fresher and more natural ingredients that are sourced sustainably, pet owners are spending more on diets that incorporate human-grade superfoods for nutritionally dense ingredients in their dog’s diet to ensure their health and wellbeing.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Australia report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Dog Food in Australia?
Which are the leading brands in Dog Food in Australia?
How are products distributed in Dog Food in Australia?
How is the rise of e-commerce impacting the retail environment and consumer engagement?
How are fashions and values in human food echoed in food for pets?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
Dog Food in Australia - Category analysis
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pet parents look for functional dog treats with human-grade ingredients
Customisation and tailored nutrition continue to evolve and grow
Shift to focus on alternative proteins due to rising concerns regarding climate change
PROSPECTS AND OPPORTUNITIES
Food options in different formats and textures expected to witness strong growth
Meal kit services for dogs changing the category landscape
Personalised meal solutions set to pave the way for future growth
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2017-2022Table 2 Dog Population 2017-2022Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 1 Dog Food by Price Band 2022Table 4 Sales of Dog Food by Category: Volume 2017-2022Table 5 Sales of Dog Food by Category: Value 2017-2022Table 6 Sales of Dog Food by Category: % Volume Growth 2017-2022Table 7 Sales of Dog Food by Category: % Value Growth 2017-2022Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022Table 10 NBO Company Shares of Dog Food: % Value 2017-2021Table 11 LBN Brand Shares of Dog Food: % Value 2018-2021Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021Table 13 Distribution of Dog Food by Format: % Value 2017-2022Table 14 Forecast Sales of Dog Food by Category: Volume 2022-2027Table 15 Forecast Sales of Dog Food by Category: Value 2022-2027Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
Pet Care in Australia - Industry Overview
EXECUTIVE SUMMARY
Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 18 Pet Populations 2017-2022
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2017-2022Table 20 Sales of Pet Care by Category: Value 2017-2022Table 21 Sales of Pet Food by Category: % Volume Growth 2017-2022Table 22 Sales of Pet Care by Category: % Value Growth 2017-2022Table 23 NBO Company Shares of Pet Food: % Value 2017-2021Table 24 LBN Brand Shares of Pet Food: % Value 2018-2021Table 25 NBO Company Shares of Dog and Cat Food: % Value 2017-2021Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021Table 27 Penetration of Private Label in Pet Care by Category: % Value 2017-2022Table 28 Distribution of Pet Care by Format: % Value 2017-2022Table 29 Distribution of Pet Care by Format and Category: % Value 2022Table 30 Distribution of Dog and Cat Food by Format: % Value 2017-2022Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2022Table 32 Forecast Sales of Pet Food by Category: Volume 2022-2027Table 33 Forecast Sales of Pet Care by Category: Value 2022-2027Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included: