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Country Report

Dog Food in

Dog Food in Australia

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Product recalls emphasise need for better quality control

In Australia, the pet food industry is self-regulated, with no current mandatory recall system. Consequently, this makes it difficult for pet owners to be confident in the food they are buying for their pets.

Premium sees highest value and volume growth in wet and dry dog food

Trade sources suggest that following the trend seen in the US, more pet food brands in Australia are moving towards marketing to the specific needs of pets. More breed-specific types of food are appearing on pet superstore shelves, with Black Hawk launching its new Small Adult Breed range for dogs, challenging other established brands that have traditionally sold this level of customised food, such as Eukanuba and Hill’s Science Diet.

Functional treats become a window of opportunity

In line with consumer behaviour being significantly influenced by health and wellness trends, opportunities in functional nutrition have been widening. This is particularly evident across dog treats and mixers.

COMPETITIVE LANDSCAPE

Mars Australia leads due to its wide product range

In 2018, Mars Australia continued to lead dog food, as it has a strong presence across economy, mid-priced and premium dog food in both the wet and dry segments. Within dog treats, Pedigree Schmackos is its standout brand, whilst it is Pedigree in mid-priced wet dog food and My Dog in premium wet dog food.

The importance of recycling increases amongst players and consumers

Mars Petcare Australia has partnered with the REDcycle recycling programme in order to find a new route for its dry pet food bags and flexible pouches. The model is aligned with the objectives of the Australian Packaging Covenant and provides a way for each participant in the product packaging life cycle, from brand owners to retailers and consumers, to play a role in a more sustainable outcome.

Premium segment dominated by industry powerhouses

Mars Australia captured the largest share of sales in premium wet dog food and Nestlé Purina PetCare Australia led premium dry dog food in 2018. This was particularly fruitful for the brands My Dog from Mars and Nestlé’s Purina Supercoat.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Australia?
What are the major brands in Australia?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Australia - Category analysis

HEADLINES

PROSPECTS

Product recalls emphasise need for better quality control

Premium sees highest value and volume growth in wet and dry dog food

Functional treats become a window of opportunity

COMPETITIVE LANDSCAPE

Mars Australia leads due to its wide product range

The importance of recycling increases amongst players and consumers

Premium segment dominated by industry powerhouses

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Australia - Industry Overview

EXECUTIVE SUMMARY

Pet care remains dynamic and ripe with innovation

Nutritional benefit and quality ingredients remain paramount in driving humanisation

Pet owners trade up and brands follow suit

Technology continues to challenge traditional distribution channels

Quality will drive the future of pet care

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Product recalls emphasise need for better quality control

Premium sees highest value and volume growth in wet and dry dog food

Functional treats become a window of opportunity

COMPETITIVE LANDSCAPE

Mars Australia leads due to its wide product range

The importance of recycling increases amongst players and consumers

Premium segment dominated by industry powerhouses

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Australia - Category analysis

HEADLINES

PROSPECTS

Product recalls emphasise need for better quality control

Premium sees highest value and volume growth in wet and dry dog food

Functional treats become a window of opportunity

COMPETITIVE LANDSCAPE

Mars Australia leads due to its wide product range

The importance of recycling increases amongst players and consumers

Premium segment dominated by industry powerhouses

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Australia - Industry Overview

EXECUTIVE SUMMARY

Pet care remains dynamic and ripe with innovation

Nutritional benefit and quality ingredients remain paramount in driving humanisation

Pet owners trade up and brands follow suit

Technology continues to challenge traditional distribution channels

Quality will drive the future of pet care

MARKET INDICATORS

MARKET DATA

SOURCES

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